Planning a social media strategy is hard. Planning a social media strategy to reach your specific audience is even harder.
In this post, we dive into our suggestions of what to post, who to target, and how to expand your reach in order to build an engaged audience in the DevOps industry.
First, let’s look at the most common social media hashtags used and handles followed among Developers, DevOps Engineers, and DevOps Managers on Twitter. You’ll want to capitalize on one of these trends in every campaign in order to maximize your reach.
Hashtags to Use
Influencers to Mention
@nixCraft – a Linux blog
@Kubernan – Laurent Miltgen, an Azure influencer
@MikeQuindazzi – Mike Quindazzi, Managing Director at PwC
@imoyse – Ian Moyse, a cloud computing influencer
@craigbrownphd – Craig Brown, a big data and data storage influencer
Brands to Retweet
@Docker – distributed application infrastructure
@AWScloud – Amazon Web Services cloud computing
@GitHub – code repository and hosting
@Azure – Microsoft cloud computing
Events to Track
#reInvent and @AWSreInvent – AWS customer and partner conference, usually in November
#MSBuid – Microsoft’s developer conference, usually in May
@DockerCon and #DockerCon – Docker’s industry conference, usually in April
#VelocityConf and @VelocityConf – Velocity Conference, O’Reilly’s industry training and thought leadership conference, held 3 times a year
We found these hashtags and handles by using our own Keyword Suggestions tool. You can play around with it yourself to expand the list.
Content to Post
A successful social media strategy is about much more than using the right hashtag or mentioning the right influencer. You also need to load up your editorial calendar with content that will resonate with your audience. Here are 5 brands who target developers that are doing it right.
Know your audience. Speak their language. Share their interests. And if there’s one thing to know about developers, it’s that they embrace nerd culture. But what this Tweet highlights more than anything is that, no matter the industry, you can take a dry concept like Kubernetes and turn it into a fun, engaging story.
— nixCraft: The Best Linux Blog In the Unixverse (@nixcraft) December 6, 2017
Social media is saturated with content, so how will your post actually stand out? Sometimes it pays to be edgy, and that’s exactly what Ian Moyse tries to do with his Tweets.
— Ian Moyse (@imoyse) December 6, 2017
Every brand jumps on the event hashtag bandwagon, but few do it as successfully as Red Hat. Kubernetes was a huge theme at DockerCon, so knowing this ahead of time, Red Hat stocked all of its regional Twitter handles with posts about their solution. Note the simplicity of the Tweet. Red Hat didn’t go overboard with a sales pitch or marketing spin. They took a straightforward message, paired it with an eye-catching image, and capitalized on a trending hashtag.
— Red Hat EMEA (@RedHatEMEA) November 16, 2017
The newest buzzword in marketing is “ephemeral content,” and this is especially true on social media. Most Tweets reach peak exposure after only 18 minutes. F5 did a great job of recycling old content by reflecting back on the year.
— F5 Networks (@F5Networks) December 5, 2017
As we highlighted in our recap of the best B2B social media campaigns from 2017, posts that highlight people and their personal stories perform the best, no matter the audience. Social media is about people interacting with each other and learning from each other. Make your DevOps audience know that you care about them.
— Microsoft Azure (@Azure) December 7, 2017
There are over 130,000 users on Twitter who have a job title of Developer, DevOps Engineer, or DevOps Manager, and who mentioned one of the most popular hashtags or followed one of the most popular handles listed above. Here are just a few:
This strategy is just a small sample of the keyword suggestions, audience insight, and targeted followers available to you in a free trial of Socedo. Try it out for yourself here.