While most businesses today have a social media presence, a majority of businesses are still challenged with how to use social media to drum up new business and generate revenue.
In the B2B world, many buyers are skeptical of what salespeople have to say. They don’t want to talk to a sales person until they’ve done a good amount of research on their own and have come up with their criteria. This research phase can take weeks or months.
In light of this reality, selling using social media is how salespeople can break through the skepticism barrier and establish trust with prospects, and accelerate their pipeline.
Social selling should be in any modern salesperson’s tool belt. Social media allows salespeople to interact with prospects frequently and share helpful content. By doing interacting with prospects consistently and adding value in each interaction, salespeople can position themselves as helpful, trustworthy advisors, and gain the trust needed for prospects to be receptive to their pitches.
Social selling does not need to take hours each day. There are a number of tools out there that can help salespeople discover, engage and follow-up with prospects on social media in an automated fashion.
This past week, our CEO Aseem Badshah, Marketing Manager Adam Hutchinson and Sales Speaker Shane Gibson joined forces to share their insights on finding the right tools for social selling [link to the webinar]. They also offer strategies for social selling and suggestions on content that works best. Register here [http://go.socedo.com/Webinar-Finding-Social-Selling-Tools.html] to watch the webinar immediately.
Here are just a few insights they shared:
“Many people just go in the conversation like, hey buy my product,” said Shane. “They miss building the relationship through content first.”
“Social media has to be a priority if you want to see high results,” said Aseem. “Your sales team needs to proactive and make time in their day to research on social.”
To get a deeper dive on more strategies and tools for social selling, watch the full on-demand webinar here [http://go.socedo.com/Webinar-Finding-Social-Selling-Tools.html] !