During the Socedo trial, you’ll be able to:
- Set up a campaign to find your target audience on Twitter & LinkedIn
- Set up a workflow to follow your target audience on Twitter and send them direct messages
- See the lead information we can provide for email marketing
Take 5 minutes to learn how to set up a Socedo campaign step-by-step.
Step 1 – Enter your target criteria
Use keywords from your target audience’s job titles
Socedo uses keywords found in people’s Twitter and LinkedIn profiles to identify your target audience.
You’ll want to enter keywords found in your target audience’s job titles. For example, if you are trying to reach a marketing audience, you’ll want to enter keywords such as “marketing manager”, “demand generation director”, “content marketing”, “social media”, etc.
Think through the types of activities your target audience would engage in
Socedo will help you find people on Twitter who are showing interest in your brand, competitors and your ecosystem. For example, we can find people who are following certain handles or sharing posts that mention certain keywords or hashtags.
You’ll want to search for people who are showing intent around five categories:
- Events or conferences in your industry
- Industry Influencers, publications, and professional associations
- Hot topics in your industry
We recommend that you pick one category to start. Competitors and events are usually the easiest to start with.
Pro-tip: Use our automated keyword suggestions tool to generate more keywords for your campaign.
We can give you keyword suggestions for biographical and conversational keywords based on the data we’ve collected through hundreds of existing customer campaigns.
Simply enter a starting keyword.
Browse our suggestions and add any keywords you like into your campaign.
Feel free to see what keywords our customers have used to reach their target audiences in this blog post.
Check the size of your audience
When you enter keywords, Socedo will tell you how many people we can find that fit your criteria. Make sure your campaign has at least 2,000 people to start.
Set your location and audience settings
You can specify the geo location(s) for your campaign. Also, you can adjust the recency of Tweets that Socedo searches and the languages we search.
Step 2 – Set up your engagement workflow
Tell Socedo how you want to engage with your target audience.
Socedo can follow your target audience after you’ve approved leads. Approving a lead will kick off an automated engagement workflow, that starts with following the lead on Twitter..
After someone follows you back, Socedo can send them a direct message.
And if someone does not follow you back within a certain time frame (usually 2 days), Socedo can automatically unfollow this person.
If you like, you can also send your target audience a direct message (DM) to promote relevant content such as a research report, or to encourage people to visit your website. Here’s a quick article on how to write compelling DMs.
Step 3 – Approve Some Audience Members
Twitter has a policy stating that every automated action has to be approved first by a human. Because Socedo will follow people and send direct messages on your behalf, you’ll need to go approve some prospects. Socedo cannot engage with anyone until you’ve approved them. You can contact Sales to turn on Managed Services to have our team handle the approval process for you (it’s free).
We recommend that you approve at least 50 prospects to start.
Once you become a paying customer, we can handle all approvals on your behalf through our Managed Services team.
After you’ve approved some prospects and connected a Twitter handle to your campaign, Socedo will automatically engage with your target audience.
Tip: Make sure you have a complete and professional Twitter profile before you start your campaign. If you have do not have a picture, a clear bio description or existing content on your page, people will not be inclined to follow you back.
Here are some tips on how to create a good Twitter profile.
Step 4 – Check back in 24 hours to see initial results
For the next few days of your trial, login to approve more prospects and refine your criteria to get better results. The more people you approve, the faster you’ll be able see what criteria works and what doesn’t.
Step 5 – See what lead information we can provide for your email marketing campaigns
Socedo can provide you contact information and other data points for your campaign audience.
These exports can include up to 50 different fields of data from anyone engaging with you through Socedo.
Those fields include but are not limited to:
- First and last name
- How many Twitter Followers a prospect has
- Job title
- LinkedIn URL
- Company website, company size
We also provide email addresses for those contacts for our customers. To see what types of lead information we can provide, go to the “Reports” tab, and click on “Export Leads”.
This takes you to a page where you can customize the types of leads you export.
As a paying customer, you can sync new leads directly into your marketing automation platform or CRM. We integrate with Marketo, Hubspot, Salesforce Pardot, Eloqua, and Salesforce CRM.
That’s it for now.
Feel free to contact us if you need help at any point during the trial.