Does your sales team complain to you that your leads stink? Do your sales reps cherry-pick from the leads you send because they assume that most marketing leads will not close? Heading into 2017, lead quality remains the number one challenge in the B2B marketing space. In fact, industry research shows that in an average B2B marketing database, 75 % to 95% of the leads are dormant and only 3% of your market is actively buying. So, how do you find those 3% of the market that’s in an active … [Read more...]
Attract More Customers from Twitter by Storytelling
As human beings, we are filled with emotions that seem to trigger us to think, feel, act and share. But little do some marketers know, these emotions are what hold the key to having a great influence on consumer loyalty. Why not use what you’ve been gifted with? You, yes you.. have the power of human nature and communication. The world is constantly evolving, which means that social media and the digital industry are also doing the same. To stay consistent when building trust towards … [Read more...]
Our Best Practices on Emailing Social Leads
Many of our customers are using Socedo as the first touch in a wide marketing landscape that includes blog content, social media management, webinars, lead scoring, and email nurturing. They have many creative uses with the social lead data that Socedo provides, but they don’t have to figure it out alone. Our own marketing team is a power user of the platform, and we’ve developed some of our own best practices along the way. For example, we accidentally doubled our email engagement … [Read more...]
Socedo Increases Followback Rate Through Favoriting Tweets
When striving to improve the Socedo experience and results for our customers, our product team must combine their technical knowledge with the mindset of a psychologist and a healthy dose of predictive analytics. From follow-back rate to conversion rate, our goal is to make interactions with customers as personalized and efficient as possible. One aspect of customer interaction we recently improved was the overall follower rate on accounts. Our outreach strategy has always included two light … [Read more...]
Socedo’s Guide to Inbound Marketing Part 2: Social Media
Based off HubSpot’s methodology on the 4 stages of inbound marketing, our last post focused on how businesses can “attract” customers by creating a blog. To add to that topic, let’s talk about using social media as another part of your inbound strategy. When you start a band, your goal in being successful is to build chemistry with your members. You need to create semblance and unity so you can work together to broadcast your talent and attract your fans. Social media is one of the best … [Read more...]
The Marketing Paradox: More Automation Can Equal More Personalization
Communications, especially marketing communications, are thought of as a virtual megaphone for your brand. You want to spread your brand recognition far and wide. But marketing messages are not one-size-fits-all. Different audiences look for different solutions. So do you broadcast your message and hope that your target audience will find value in it, or do you create targeted communications with a select few and hope that your conversion rate is high? Socedo is built to help our customers … [Read more...]
7 Things Most People Don’t Do on LinkedIn but Should
Guest Post by Isabel Wiliams. It's safe to say that LinkedIn is the largest and most significant professional social network out there. For the past 5 years, people who are serious about their careers found it necessary to create a profile on LinkedIn. Not all are aware that this isn't the end of story. For your LinkedIn account to truly benefit your career, you need to have a great profile, but also actively participate in network group discussions and use its various functionalities like … [Read more...]
5 Awesome Tools to Supercharge Your Social Media Outreach
There are countless tools available these days clamoring to help you master the world of social media. And let’s face it, as marketers, the phrase “no man is an island” has never been more true. We have so many spinning plates to manage just with social media alone that it’s impossible not to need help. Between maintaining active social media accounts, constantly creating dazzling content for them, publicizing it properly, tracking all of the metrics, and so much more it can get overwhelming. … [Read more...]
How to Rise Above the Noise on Social Media
Guest post written by Ray Marocco. The easiest way to ensure the success of your company is through building a fan base. Even if your product is naturally exciting, there must be a spark to make it catch on in a big way. Any great company has had to create this spark at one point. That spark comes down to just a handful of people that were persuaded into giving that product a shot. Similarly, if your company is destined for greatness, your evangelists are already out there waiting to hear … [Read more...]
Case Study: Pipeliner CRM Uses Socedo to Scale Their Social Media Engagement
Rachel Miller, Chief Listener for Pipeliner CRM, is something of a social media tools junkie. So when it came time for Rachel and her team to take Pipeliner’s social media community engagement and social selling practices to the next level, it’s no surprise that she turned to the Socedo tool to accomplish this. The Challenge Pipeliner is a CRM software that utilizes the latest technology and features to enable sales professionals to effectively manage their customer base and master the sales … [Read more...]
