Guest post by Olga Mykhoparkina Traffic is good, but conversions are even better. Whether you are launching a Facebook ads campaign, writing blog articles or sending out cold emails to promote your SaaS product, in the long run your marketing efforts will be judged according to a number of signups generated by various marketing activities. Attracting the visitors is winning only half the battle. Turning them into customers is an actual challenge. In this article we’ll share our … [Read more...]
Socedo’s Guide to Inbound Marketing Part 4: Landing Pages
Creating an effective landing page is hard. A landing page, especially one used for a paid or targeted campaign, is where people come when there’s a problem they need to solve. They do not know you, so this is an introduction of who you are as a brand and the value you offer. A landing page is an all-inclusive conversion experience. The first step to creating a great landing page is understanding the difference between a landing page and a homepage. Each page brings a different type of … [Read more...]
5 Major Aspects of a Mobile-Optimized Landing Page
Google’s recent update to their search algorithm made major waves in the marketing and SEO community, and setting new guidelines for search engine rankings. Fortunately, this is not too much of a shock, as many user-conscious companies have already acknowledged that their site should be mobile-compatible or the modern consumer. But, it’s one thing to make sure your website is mobile-compatible, and a whole other beast entirely to make it mobile-optimized. Compatible vs. Optimized It’s not … [Read more...]
Building Email List Subscribers with Social Media
Guest post by Ollie Whitfield, Social Media Executive at Live And Social. Building an email list with social media is not as difficult as it might sound. The bridge between getting someone to follow you and getting them to sign over their email address can seem like a big leap, but with these steps and tricks you can make it feel like a seamless transition. Content Pyramid At Live And Social we tout content campaigns (or content pyramids). Each pyramid has a specific goal or puspose related … [Read more...]
