Editor's Note: This is a guest post by Matt Carter.  Evangelism is an incredibly powerful way to win the "hearts and minds" of technical audiences. Great content, reusable content and demos, telling the story of what's possible from credible and empathetic "rock stars" are hallmarks of great evangelism. While companies like Microsoft and Salesforce deeply understand the benefits of evangelism in their DNA, many organizations remain skeptical of the ROI of evangelism activities because of … [Read more...]