We all know that in order to be an influencer and thought leader in your space, your business must constantly be sharing interesting and insightful content. But not all content machines are created equal. Each business has the option to use curated content, interesting ideas or articles created by others, or put out original content, uniquely created within your company. The amount of curated content versus created that makes up your strategy is directly tied to the amount of resources you have … [Read more...]
How To Promote Your Blog On Twitter
One of the best ways a company can ensure that they’re positioning themselves as a thought leader in their space is to have a company blog. A blog will help your business consistently churn out content that gets your prospects and peers interested, and can start conversations within your community with your brand at the center. But a challenge many businesses face with a blog is getting people to actually see the posts being created. Here at Socedo, we’ve discovered that Twitter has proved to be … [Read more...]
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