The following is a guest post by Helen Stark Every B2B content marketer faces this problem from time to time: where to get new ideas to fill the content plan. And this issue gets more prominent when they see that new articles don’t drive traffic to the website. It’s the case when old articles can come in handy. If you take a look at your content in Google Analytics, you will find out that there are about 10-20% of articles that bring you a stable amount of traffic. Those articles may not … [Read more...]
How to Gauge What Content Resonates With Your Blog’s Audience
The following is a guest post by Catalin, founder of Ecommerce Platforms and Unblock. Can you agree with me on the fact that you’re tired of hearing the digital marketing adage- “content is king”? The reality is it’s not enough to just create stellar content. Anyone can host great quality content, but if you’re selling anything on your website, be it software or a consulting service, it’s still the conversions from the content that you should be targeting. Content that converts is … [Read more...]
