The following is a guest post by Diana Ford Today’s B2B companies are faced with a growing number of challenges, from increasing competition to changing buyers. Retaining customers is very important for both B2B and B2C companies. To improve customer retention rate, companies need a well-defined content marketing strategy that can enhance their B2B marketing efforts. This is the reason why 46% of businesses are now focusing on creating engaging content according to 2017 CMI Content Management … [Read more...]