Editor's Note: This is a guest post by Matt Carter. Evangelism is an incredibly powerful way to win the "hearts and minds" of technical audiences. Great content, reusable content and demos, telling the story of what's possible from credible and empathetic "rock stars" are hallmarks of great evangelism. While companies like Microsoft and Salesforce deeply understand the benefits of evangelism in their DNA, many organizations remain skeptical of the ROI of evangelism activities because of … [Read more...]
ABM Strategies to Help Your Business Grow
Guest post by Michael Morris At this point, we as marketers understand that we can’t just throw our message into the online world and wait for our audience to respond. More and more b2b businesses have found success by targeting a list of accounts and creating customized messaging and campaigns to attract these accounts. Instead of attracting a wide funnel, this account-based marketing flips the funnel and you are essentially treating each individual account as a market of one. But why are … [Read more...]
7 Tactics for Account-Based Marketing with Social Leads
For some B2B companies, inbound marketing strategies focused on a large volume of leads and a wide funnel just don’t work. These companies often have a limited target audience size, either because of a specific location, a niche industry, or they’re targeting only a handful of large enterprises. They might utilize account-based marketing, focused on influencing the decision makers for each account as a collective unit and crafting a highly personalized sales cycle. Social media is typically a … [Read more...]
