Creating an effective landing page is hard. A landing page, especially one used for a paid
or targeted campaign, is where people come when there’s a problem they need to solve. They do not know you, so this is an introduction of who you are as a brand and the value you offer. A landing page is an all-inclusive conversion experience.
The first step to creating a great landing page is understanding the difference between a landing page and a homepage. Each page brings a different type of visitor with a different background.
The homepage, however, provides different paths for different customers. This is where people come to navigate and find resources. The visitors here may already know you and your brand, so you must offer both hard and soft sales cycles to accommodate different audiences.
In August 2015, we at Socedo created a webinar focused on Creating Landing Pages That Work. So to make it even easier (aside from skimming the Slideshare deck or watching the video) we’ve summarized the information into two separate infographics.
The first is focused on tactics, and the second on optimization. Good luck out there, and happy converting!