Based off HubSpot’s methodology on the 4 stages of inbound marketing, our last post focused on how businesses can “attract” customers by creating a blog. To add to that topic, let’s talk about using social media as another part of your inbound strategy.
When you start a band, your goal in being successful is to build chemistry with your members. You need to create semblance and unity so you can work together to broadcast your talent and attract your fans.
Social media is one of the best tools when it comes to publicity and allows you to share branded information that relates to your target market. We realize your company probably already has a Facebook page, A Twitter handle, LinkedIn page, and maybe even an Instagram account. That’s great! How active are you on those channels? How is it working for you? Who are you attracting?
Worldwide, 29% of people use social networks, and the average social media user spends 2.4 hours using social media each day.
Clearly, having a social presence isn’t just a good idea, it’s essential in order to get in front of your audience. Here are a few tips and resources to help you create the best social media experience possible.
Create and Understand
The best way to promote your brand on social media is by creating a relevant and valuable experience for your audience. This means researching your target market and competitors, organizing an editorial calendar around relevant conversations, and creating engaging content that even your brother would want to share.
Each social media channel has its different uses, so try not to post the same content to every channel, because your engagement rates will be all over the place. LinkedIn attracts professionals and businesses, while Twitter, Facebook and Google+ attract a broader audience. Plan out whom you want to target to be precise.
The more you take time to do research on relevant channels, the more valuable it will be for your business. Your standards should be high when it comes to content that represents your brand. Check analytics for each channel to see what types of content attain the highest engagement rates.
The band speaks
To have a good fan base, you must target the audience you want to promote your music. Is it a young age group that is on Twitter? Or an older group that’s on Facebook? Target and shoot.
Your content is what will attract customers, so you better have a promotion plan. Make your content interesting and give a reason for engagement. Write about what you know. Share your knowledge base with those who need it.
When you share an update, give the value right up front. State in your posts why this knowledge is valuable or how it can be used. Never assume that your audience already knows the value in something. When you state the value outright, you look confident and authoritative, which builds trust.
The band speaks
Your band has personality. You’re different. Heck, you’re artists! Shout from the rooftops what set you apart, who your influencers are and what you’re trying to do with your music. The better your messaging is, the more people will take a listen.
Every Visit has Value
According to Shareaholic, the top eight social networks drove 31.24% of overall traffic to sites in December 2014. Drive visitors to your site to build traffic and draw new and old costumers to your business.
Monitoring and tracking traffic and engagement results will keep you on task. The more relationships you build via social media, the more likely you’ll be ranked on Google’s search engine results. More visits equal higher search results, gaining you the organic traffic you need.
The band speaks
Making a fan page on Facebook is a good step towards promotion. The people who click on the like button will more likely be attentive to your bands updates. Once liked, it will show up on mutual friend’s timeline and be shared. Voila!
Engage and Find New Opportunities
If you have multiple profiles for different channels, you NEED to be active on each one of them. Reply to your users and answer direct messages on Twitter. Share articles on Facebook and reply to comments from your followers. Ask questions on LinkedIn to get insight from other professionals.
Engaging with your audience on a personal level motivates your customers to want to come back and learn about your business. Having an inactive profile is a waste of time, money, and showcases a negative experience.
Find new opportunities for your business. Use different social media channels to give you more insight into new groups who could potentially be customers. Being comfortable is cool, but staying in one place will never allow you to grow.
Teach, learn and share ideas with other people. Don’t be greedy.
The band speaks
As important as it is to have band members and good music, it is also important to have a great fan base and people who support you. Without the people who buy your music, go to your shows and talk about your band, you wouldn’t be as successful. People who make it big give back.