Setting quota can be one of the more confusing aspects of launching campaigns in Socedo. We wanted to use this post to explain how the quota system works for social media campaigns in Socedo.
The most important thing about quota
When you enroll in a Socedo plan, it comes with a set amount of quota that you can allocate however you like across all your campaigns.
To launch a new campaign in Socedo, it must have two types of quota – daily prospects approval quota and leads email address quota.
You must make sure there is quota to launch a Socedo campaign. Without quota, you cannot approve any prospects discovered in your campaign.
Daily Approval Quota: This is the number of prospects Socedo can approve each day. You can find your quota under “Prospect Approval Plan” under “Overview Reports”.
Lead Email Address Plan: Monthly quota is the number of leads with email addresses you can export out of Socedo each month.
In our new reporting dashboards, we’ve made these numbers front and center. In this Overviews report, you can see how much quota is available in your current plan across all campaigns.
Looking at the Prospect Approval Plan:
Allocated means the number of quota you have already used in this current time frame.
Looking under Lead Email Address Plan
Exported means the number of leads with email addresses you’ve exported in a given timeframe.
You can also see the quota assigned to each campaign and the quota you’ve used for each campaign individually.
How to re-allocate quota between different campaigns
Go to Overview – > Resource Settings – > Quota.
You can adjust the quota in a campaign by updating the numbers. Make sure that your allocated quota does not exceed your total Global Quota.
How to figure out how much quota to give to a campaign
You can split up your quota between multiple campaigns so that you can reach different audiences, and re-allocate quota at any time
For example, let’s say that you have separate campaigns for separate Twitter handles – one for your corporate handle – and one for your CEO. You may consider giving more quota to the campaign attached to your corporate handle to grow you following at a high rate versus the one for your CEO, so that you can get a hyper-targeted group of leads engaged at the executive level.
Or you may want to micro-target specific keywords. For example if you’re sponsoring an event you can set up a campaign to engage and export every person using that event hashtag. Once the event is over, the social media conversations around that event will dwindle, so you could re-allocate the quota from the event campaign onto another campaign.
If you have multiple campaigns, take a look at your Campaign Status Report under Overview reports. This report will tell you how much quota you have, versus how much you’ve consumed in a given month. This will also give you a sense for performance and should allow you to maximize the value of your quota.
This info will help you figure out if you want to re-allocate between different campaigns, or if you want to make some keyword updates to a campaign.
A rule of thumb for setting quota
To figure out how much daily prospect approval quota versus monthly email quota you want to assign for a campaign, work backwards from your email quota.
The general rule to remember is: Approve about 10 times as many prospects as the number of leads you want to get.
Let’s say you want to get approximately 50 new leads per day or 1500 leads per month. To get 50 leads a day, you’ll want to approve about 10 times as many prospects or 500 prospects per day.
Let us know if you have any questions, or log into Socedo look at these reports.
If you’d like to start using Socedo to find your target audience on Twitter, sign up for a 7-day free trial.