Launched in 2015, Rybbon is a digital gifting platform for marketers to use for increased engagement and goodwill towards their branding. They provide a single place to buy, deliver and track gifts for all marketing needs.
Jignesh Shah, CEO and Founder of Rybbon, started using Socedo as a scalable way to find and engage with marketing professionals on Twitter. Though he had well-defined target segments and buyer personas, Jignesh needed a way to find individuals who fit specific target profiles on Twitter.
Even though we knew Rybbon would be a successful customer of Socedo, it never occurred to our own team that we might be able to use Rybbon as well—until they targeted our marketing team with our own platform! Using Socedo to discover marketers with Marketo instances and driving qualified contacts through an automated email workflow, Jignesh actually set up a demo of Rybbon with our marketing team and closed Socedo as a new customer, all within one week of discovering our relevant contacts through Twitter.
Personal Engagement & Research
Jignesh uses Socedo’s Lead Export feature to list all the users that engaged with Rybbon’s account on Twitter.
First, the Rybbon team does a quick check of each user’s website to confirm that the company they work at would be a good fit for their digital gifting platform. Then, they load each contact into Salesloft Cadence and send them each a simple 4-line message, asking if they would be interested in learning more about Rybbon. Each email had a personal touch when reaching out to leads, which helped with getting users to reply back.
For example, since Jignesh knew that we were using Marketo at Socedo when he reached out to us, he sent a customized email with a very crisp question:
“I am Jignesh, the founder at Rybbon and a Marketo partner. May we help boost your customer acquisition campaigns?”
The email also included a link to one of Jignesh’s guest posts on the Marketo blog and an example of some of their customers.
Once the prospect agrees to connect, Jignesh then sets up a quick introductory call to understand what type of marketing campaigns the business is running and how Rybbon’s rewards would boost their campaigns. After they see that the user is a good fit, Jignesh will finish by taking the user through a demo to close the sale.
Since using Socedo, Rybbon’s number of followers has increased significantly and engagement from the company’s Tweets is also going up. More importantly, Rybbon is setting up a pipeline of qualified leads.
“We are now scheduling 2-3 discovery calls per week and have closed 2 deals thus far because of Socedo,” said Jignesh.
Rybbon is still A/B testing their DM’s to see how much they can increase engagement, and they also have been revising their search criteria to discover more prospects.
“Our Socedo Account Manager has been very helpful in guiding us. We are looking to try new CTAs in the future,” said Jignesh.
Rybbon used Socedo to help warm up leads before sending them through their sales funnel. See for yourself how you can close sales from social leads with a free trial of Socedo.