Last week was Oracle’s flagship yearly conference called Oracle OpenWorld. It’s a massive conference for the tech community to come together and discuss the latest in enterprise-grade technology. It also generates a ton of data on Twitter that we can use to understand the top trends, companies, and topics coming out of the show.
Here’s a quick recap of OpenWorld based on the professional Twitter data that we index at Socedo.
Before we jump into the hot topics and trends it’s important to know the size of the data set that we are looking at. Over 72,000 unique profiles were Tweeting about #OOW17, Oracle Open World or @OracleOpenWorld over the past 30 days.
That’s a massive set of professionals who are telling us what resonated with them most at the event!
Top Six Big Trends
1. Cloud Computing
#Cloud (cloud computing) was the biggest trend this year. Most still know Oracle for their on-premise products but it’s clear that they are now “all in” on the cloud, based on the buzz on Twitter.
2. #CX (Customer Experience)
#CX was in second place as companies realize their data can allow them to create amazing, personalized experiences for their customers. From the buzz on Twitter, it was clear that The CX Innovation Theater was one of the hot spots on the exhibitor floor.
It’s also clear that Oracle is very bullish on improving customer experience across their products. They’re embedding many of their applications with “applied intelligence,” which brings us to the next trend.
3. Machine Learning
#MachineLearning is a massive technology trend in itself, but boy did it hit home at OpenWorld. One of the big announcements was around Oracle’s 100% Self-Driving Autonomous Database driven by machine learning software.
In the case of the Oracle Database 18c, machine learning algorithms will automatically patch, tune, back up, and upgrade the system without manual intervention, all the while the system is running.
Another announcement in this area: the company is integrating intelligent features across all of its SaaS and E-Business Suite of applications. These “Applied Intelligence” services can add advice for options for workers running enterprise asset management software, or give salespeople the next-best-option on a client sales process.
4. #Analytics and #BigData
#Analytics and #BigData came in at number 4 in terms of big trends. There are massive amounts of data available to enterprise companies these days. Analytics and Big Data solutions help to make sense of this data, so it’s usable for business processes and scenarios.
5. Top Competitor Mentioned was AWS
What’s interesting is that AWS was mentioned during Oracle OpenWorld sessions far more than other competitors. AWS is the first competitor mentioned when Oracle compares its new database offering, which makes sense because Amazon is still the leading cloud infrastructure provider by a big margin.
#JavaOne was another conference hosted by Oracle side-by-side with Oracle World and it was clear this event was a hit with the developer community who wanted the latest on the Java Programming Language.
Now, let’s take a look at the exhibiting companies that did a good job of drafting social media attention during OpenWorld.
DreamFactory was generating more buzz than their booth size shows:
Five9 was able to capture a ton of attention drafting off the buzz around #CX (Customer Experience)
#Analytics and #BigData solutions like Vexata were super-hot at OpenWorld this year!
How to Use Twitter Efficiently to Reach Thousands of Conference Attendees
Industry conferences like Oracle OpenWorld are expensive to sponsor because leads who attend the event are highly valuable for B2B companies. In order to see a worthwhile ROI from sponsoring an event, marketers want to capture as many leads from these events as possible.
You can use Twitter in advance of the event to create some pre-show buzz and accelerate the demand generation process. Take advantage of event hashtags, retweets or comments on posts by other speakers and brands to reach their audiences.
Then, you can drive this audience to a special offer you’ve created for event attendees, such as a discount code for your product, a giveaway contest or an invite to an exclusive session within the larger event, so that you can connect with this audience prior to, or at the event.
Here at Socedo, we’ve used the same technique to connect with new leads at multiple conferences in the B2B marketing space. In fact, we even use this tactic to reach prospects who attend relevant conferences that we don’t sponsor!
Because this technique has worked so well for us, we shared our exact process on how to integrate social media into an event strategy to generate leads.
If you want to use Twitter to connect with leads at an upcoming tradeshow or industry conference (e.g. Dreamforce, AWS ReInvent), give our 7-day free trial a spin.