Why Social Media Involves More Precision Than Blind Emotion
Guest post by Andrew Smith of TSL Marketing
Social media posts have turned into such a knee-jerk exhibition. People want to get their opinions out quicker than the next guy to stay fresh. Who wants to be the second or third person to comment about the latest of episode of Game of Thrones? Not me.
However, in the midst of knee-jerk reactions, we are left with a lot of jerks. These are people I’d classify as irresponsible posters. Those would be the individuals that post their opinion about ‘Game of Thrones’, but also manage to give away a major plot spoiler at the same time. All because “these people” are in such a rush to be first.
Because they are wrapped up to win the social posting race, they don’t stop to read through the post, think about the ramifications, and make sure the post is ready for public viewing.
Posting for businesses requires even more attention to detail. Instead of talking about Game of Thrones, you are promoting the latest marketing asset on behalf of your client or your own company. If you say something dodgy, the wrong thing, use the wrong hashtag, or forget to include an attachment, your company takes the credibility hit.
Whether you are on Facebook, Twitter, or LinkedIn, every element of a social post counts. You have to dot your I’s and cross your T’s, literally and figuratively. Grammar is obviously critical when you are constructing a post. But there are other parts of the social post that you need to hit between the eyes, like using the right image, the right link, and the right URL.
Yes, there are mechanics involved with creating social posts. Depending on the platforms you are using, you are trying to achieve different goals with your posts. For instance, you’re not using hashtags on LinkedIn. Unless, of course, you are going for comedic effect. #thisblogislegendary
However, as you already know, hashtags make Twitter go. They are the exits and ramps that help you move through Twitter topics quickly and efficiently. With the right hashtag (like, #TodaysKidsWillNeverKnow pointing out low tech from back in the day), you’ll be found by the right audience.
And that gets me back to my original point about what you say on social media. Every word counts on Twitter. And I’m not just talking about the character limit. I’m talking about being strategic so that your hashtags and call-outs to followers are naturally worked into your sentences.
For example, using the #TodaysKidsWillNeverKnow hashtag, maybe your social post would say, “The struggle of abc texting, hitting a key 3 times just to get 1 letter #TodaysKidsWillNeverKnow.”
Constructing an effective Twitter post requires some serious thought into what you are going to say, how you are going to say it, and how you are going to manipulate the text to elicit the response you’re looking for.
More than anything, though, be mindful of the message you are conveying. In the social media race, oftentimes it’s better to be second and get it right, than to be first and be the jerk.
Andrew is the Social Media Marketing Manager at TSL Marketing. He loves social media, technology and helps B2B technology companies be social. When he is not helping clients or posting on social media, you can find him hanging out in Baltimore enjoying the people, food and nightlife as well as supporting the Ravens.
Andrew is also part of a larger marketing team who write on all topics relating to marketing, B2B & technology and he invites you to follow him Twitter. You may also like their recent post on encouraging B2B Social Media Participation http://blog.tslmarketing.com/top-10-social-media-guidelines-for-company-participation.htm.