Guest post by Simone Smith
Using social media as a recruitment tool seems like an unorthodox idea, but it’s becoming increasingly more common. It’s essentially free advertisement, and you’ll reach more people than you would through traditional recruitment methods. Building your employer brand has both similarities and differences to normal business social media platforms, but they’re both straightforward: Once you set your strategy, you’ll recruitment an easier process than you were expecting.
Have a Social Media Plan
Accidents may happen. Someone could phrase a post the wrong way and you’ll wind up with a bunch of fingers pointed at you. You want to minimize the risk of this occurring, and that’s why you need to outline clear social media policies. It helps to have the employees responsible for managing your social media accounts trained to your standards. You may want them to refrain from publicly commenting on social events or divisive issues. They’ll need a strategy to deal with people who are trolling your social media profiles or leaving negative comments. You need to maintain a high standard of professionalism on social media if you want to be respected as a potential employer.
Showcase the Fun Stuff
What’s going on behind the scenes that would make people want to be a part of your crowd? Sharing fun photos of company events, employees being silly around the office, or demonstrations of your core values will allow you to speak to people on an empathetic level. People need to understand why they would enjoy working for you, and it’s best to show them exactly what your employees love about their jobs. A picture is worth a thousand words, and they’ll want to see as many pictures as possible.
Strategize Differently for Different Platforms
While LinkedIn is obviously the easiest social network for recruiting employees, you wouldn’t want to limit yourself to that platform alone. Facebook, Twitter, and Instagram are the most important places to be. You need to determine how you’ll utilize what these platforms offer to your advantage. Instagram, for example, is useful for sharing those moments of your super-cool company culture. Twitter is better for witty, concise quips along with job listing links. Facebook offers you the option to post a large amount of text, photos, and/or videos all in the same post. It’s great to take advantage of all three channels, distributing your content appropriately.
Play Your Strengths
What are you known for? What do you do the best? Have you won any awards? Make sure you’re adequately showcasing these things on social media. You need to wear your accomplishments and successes as a badge of honor to make sure talented employees are more inclined to choose you over your competitors. You’re selling yourself, and you need to do that by placing your best foot forward.
Someone may be interested in a job opportunity and use your social media profile to contact you. If you aren’t responding, they’re going to take that as a sign that you aren’t interested. The operative word in social media is “social.” You need to keep an open dialogue with your followers if you want to get anywhere. Providing all potential applicants with respectful, prompt replies should be on the top of your priority list. View and collect virtual résumés for serious candidates, and promptly schedule interviews for those who you feel will be the right fit for your open position.
Social media makes recruitment modern and simple. As long as you stay on top of it, you’ll be drawing in talented candidates you’ll be proud to employ.
Simone Smith is a writer working at Online Courses Australia. She believes that inspiring company culture and good work-life balance are a key to success. She likes to cover stories on careers and business management.