Before you begin setting up your Twitter account, consider what you want to get out of it. Why have you chosen this platform? The following blog post can help you determine if Twitter is the right platform for your B2B brand.
Also consider if you want to use Twitter as more of a personal account or a business one. Do you want to find potential customers and create leads? Are you hoping to connect with influencers? Will you be using your Twitter account to receive or disseminate information? While you’re reading this think about your answers to these questions, it will help you build your specific Twitter goal.
Ted Rubin (@TedRubin) outlines 20 important Twitter goals and objectives for business.
Unfortunately setting goals is never as easy as writing down a few things you hope to accomplish. Success with Twitter means creating goals that are compatible. Some examples of compatible goals for your Twitter account are:
- Using your Twitter account to share information with existing customers about your product
- Reaching out to potential new customers who can benefit from your product
- Directing your followers to information about your product through your blog or website
- Encouraging current and potential customers to ask you questions about your product or any industry related questions
Setting up Your Profile
Setting up your Twitter profile can be really fun! However, it can also be overwhelming because there’s no one-way to do it. This blog post gives you some structure about how to set-up your profile picture, handle, and bio in order to best meet the goals that you have determined.
When you first start on Twitter, posting content can be terrifying, especially since you know you have to do it in abundance. I remember laboring over my first Tweet for a good 20 minutes… if not longer. What you’ll soon realize is nothing lasts for long on Twitter and pushing out content consistently and often is a great way to create leads and meet influencers in your industry.
Here are some strategies for content curation, which will help you find posts that are relevant and interesting to both you and your audience.
Having an organized Twitter account is something all Twitter users strive towards. Once you start following a lot of people, your feed can get pretty noisy. Additionally, pushing out three to five, or more, Tweets per day can be a huge sap of your time. Using applications like Buffer and Hootsuite allows you to schedule Tweets in advance (hours, days, weeks or months) so you don’t have to look for new content to post every hour.
Platforms like Socedo give you easy ways to find the right people to connect with and can then help to engage with them in a systemized way.
Mashable also gives you 10 Twitter tools to organize your Tweeps
When you’re just starting out on Twitter, you may not know the influencers who are talking about the topics you are interested in. Finding your influencers allows you to bypass traditional forms of advertising, as influencers are trusted voices in your industry that can help drive conversation and action within their communities (who are your target audience).
This blog outlines who your influencers are, how to find them, which influencers to pick and how, why they need you, and how to get their attention.
Networking on Twitter
You’ve set up your account, bio, profile picture, and perhaps have even customized your background. You’ve begun to curate content, schedule your Tweets, and now ask yourself, what’s next? Networking! Your heart may have sunk a little, but networking on Twitter offers unique opportunities. Finding your target audience and engaging with them, whether through favoriting their Tweets, commenting on their posts or following them, helps you to amass a target network.