I’m here to help you out, and there are two paths you can go down here:
This takes a lot of work, but it’s totally doable. Building a community and attracting leads organically takes time, research and dedication, but if you focus on your goals you will be successful.
To be clear: You’re not looking for the kind of automation that buys followers (which would give no you engagement, bad leads, be marked as SPAM, and make you look like a putz). You’re looking for an automation tool that creates relevant and personal interactions, and that attracts followers who turn into valuable leads.
Find Your Customer Base
O: Twitter gives you an option to sync your email contacts and cue you in on who you should follow. So once you do that, you can choose who to follow.
Another option is using hashtags to target and join conversation with related business and influencers in the industry. For example, #startup or #B2B.
A: Find a marketing automation tool that works best for you. One option is Socedo, which filters through millions of Twitter users by conversational and bio keywords and location, collecting the most valuable leads.
Follow Your Most Valuable Leads
O: You have to have a following that actually cares about what you do. It’s okay to follow people you’ve never met, but make sure that the people you follow have common interests.
When you research on specific users, look at their tweets, bio and follower base. If you feel that they will bring value, then follow, tweet them or send a direct message. People are more likely to follow back if you align with their interests.
A: Once you’ve narrowed your leads through the Socedo app, you can focus on the leads that it generates and begin approving the leads you want to connect with. The application will start the automated engagement that will favorite a tweet and then after an hour, follow the user. If they follow back, the application will send a custom direct message to the user an hour after they follow you.
Respond to Valuable Followers
O: If people are interested in your business, they’re going to talk about it, give you feedback or ask you questions. With having your notifications turned on via Twitter, you have the options to go through each mention, direct message and search your brands name and choose to respond to who you find most valuable.
A: Using an application like Sprout Social is a great way to have all your notifications in one place. This app gives you the options to manage multiple accounts, see retweets, retweets with comments, mentions and direct messages all in one place. This makes it easier for you to respond to your followers and check off who you’ve already answered to. This will definitely help with time management, especially if you manage more than one social account.
Collaborate, Retweet and Give Back
O: Research and retweet about specific topics/articles that relate to your brand. The more good you put out, the more you shall receive. Find topics from your followers, hashtags, Google and share it with your community on Twitter. When you promote other people’s work and show support, other people are more likely to do the same for you. You believe in good karma, right?
A: Use websites like Topsy to search and retweet the top hashtagged tweets on specific subjects (#inboundmarketing, #marketingstrategy, #LandingPages etc.). Make sure you save a photo from the blog to add a visual effect for your tweets. Once you do that, pick the most fascinating articles, copy the link and use Oktopost to start your editorial calendar. This way you can have a deck of tweets ready to be posted on whatever date and time you choose.
In the end, whether you want to do your work manually or automatically, the most important thing to remember is that the users you interact with are potential customers. Social media is now the new wave of marketing. If you have a goal, dedicate time and put in effort in your Twitter skills, your results will represent the work you put into!