Julie Urlaub is a social media guru. In fact, she was recently ranked as one of the top 25 Eco-influencers on Twitter. So when she started her own sustainability social media consulting firm and called herself “oxygen for your business,” she knew she’d be able to help others breathe easy.
Founded in 2007, Taiga Company empowers companies with green initiatives to engage with stakeholders in a social space. Taiga Company’s customers explore ways to transform traditional business and embrace new ideas regarding sustainability.
A Seed Planted
When Taiga Company was created, Urlaub searched for an application that would somehow communicate, target and engage personally with their specific audience. After eight months of using many different social media tools, Urlaub received a Twitter direct message from a Socedo account that offered her what she described as, “exactly what I needed.”
Breaking through the Surface
While other social media tools sent automated DMs for Taiga Company, Urlaub didn’t like the apparent “spamminess” of the messaging. Additionally, if leads clicked through from a DM to her site, she had no way to track conversions from the tool, which means she couldn’t prove their ROI.
Urlaub wanted a tool that was built by people who understand the nature of social media. She wanted something that was stable (reliability is key), but the refinement was what sold her. The followers and incoming traffic that Socedo propelled was already defined by the criteria she set out in the beginning. It wasn’t just a social media management tool. It was a step above; a software to help her build social strategy from.
“Socedo is like a really nice outfit that you get to keep forever. It calls you to be better, it calls you to pay more attention.”
After being a customer with Socedo for 6 months, Taiga Company showed considerable growth through lead generation.
From a Direct Message alone, Taiga maintains on average a 14% click through rate and a 7.5% conversion rate. That’s just for people coming to their site. The conversion is simply a 15-minute consultation, from which she sees almost 100% conversion into paid customers.
Taiga’s second DM links to a white paper on sustainability communications, which produces a click through rate of 16% and a 15% download rate.
But Urlaub was most impressed with the focused criteria she could define, which turned into followers and leads that were truly valuable.
“Socedo helped us in terms of defining criteria. You don’t need 100 million followers across the world, you just need targeted followers that have higher value.”
But Urlaub doesn’t just use Socedo for herself. She recommends it to each of her clients, and for good reason:
“Social media is essential to building links, and you can’t have an online presence without special tools. Once you realize the value of Socedo, you can use it to create conversations and build leads and a brand community. It’s strategic and profitable.”
Cultivating a Forest
As a social media consulting company, Taiga Company uses tools as part of their foundation to support sales and marketing. With great results, they now recommend Socedo to clients as a social media package.
“Here is why Socedo is better than the others. They build through leadership, hybrid marketing and elevates social conversation. It’s not a lower end disposable tool. It has an unspoken emotional marketing appeal.”
So when you are looking to invest in a tool that’ll help build and sustain your social strategy, take the advice of a social media guru: try Socedo.