We’ve heard the news, and we’re curious too! Rumor has it that Twitter is building a new
feature that will allow users to expand their tweets from 140 characters to 10,000 characters. It’s similar to the feature that the company has done in their direct messages.
Even though Twitter may soon let users post longer messages, the display of 140 characters will still appear on your timeline, with a clickable option to let you “see more,” if a user decides to actually use 10,000 characters.
Twitter has always been the social media channel for straight to the point, fast messages while scrolling down your feed, and that’s what we always liked about it. So as long as the 140 character limit is still relevant in the Twitter feed, we want to give you the best advice on how to take advantage of short-form communication.
These are tips on creating the best tweets in 140 characters:
Branding and Content
What you tweet should be a reflection of your company’s personality, in a professional manner. Share content that relates to your business (b2b, lead generation, content marketing, etc.). This could be links to blogs, articles, eBooks or white pages from other resources besides yours. Engaging and being conversational with your followers builds community and shows that you care. That way, when you offer insight or tweet about your business, people will be more likely to share and retweet you too!
Use Short Terms for Long Tweets
Finding shorter synonyms for long words will be a good first step in shortening your tweet. You can also replace words like “and” with “+” or “&” and delete pronouns like “that” and “the” to give you more space to add a verb. Find websites like Oktopost and Bitly to shorten your links and use the abbreviation “retweet” to “RT”. Make sure you change words into numbers like “five” to “5” and drop little vowels on words that you know other people would understand and are recognizable like “text” and “txt.”
Read your sentences out loud once you’ve shortened them. If it doesn’t make sense to you, it won’t make sense to other people!
A Picture Speaks More Than 140 Characters
Usually when a blog or article is posted, there should be an image that is a part of the post to show more character towards the writing. When you promote your own business, other people’s business or share something relatable to your company, you should save the image (or create an image) and upload that onto your tweet! Use expanded images to make your tweet stand out even more. People are more likely to click on a link in your tweet and retweet if you have an image attached to it.
Stop Being Boring
If I’m scrolling down my timeline and reading every other tweet about the same old marketing strategy, I’m not going to click on a link unless something catches my attention. Because you only have 140 characters to draw people towards your tweet, you need to find the right words to combine in order to create an exciting tweet! Ask questions like, “Ever wonder what lead gen is?” or “What do YOU think of social media?” This way, people are drawn in and want to reply to your tweet. You can also capitalize words, use exclamation points and choose fun words to catch people’s attention.
Just because you want to be professional, doesn’t mean you have to be boring. Spice it up and get creative! Not everything has to be serious, unless it is a serious topic.
Twitter is one of the simplest, yet most useful marketing platforms out there. Even though the site may be expanding the character limit, why not make the best impression with the 140 characters that will only be shown on your timeline?
Short, thoughtful and precise tweets will go a long way!