The following is a guest post by Jay Egger.
When it comes to social media, an image can be worth more than a thousand words. Creating customized visual assets can increase the number of people who see your social update, click the link you’re promoting, and share it.
People are visual creatures. Seeing an image creates a visceral response, and the data backs this up: Tweets with images get 150% more retweets than those without. Here’s what you need to know about creating social media assets that will be shared far and wide.
Get Personal with Your Audience
While using images on social media is a great way to get people to stop and pay attention to your social updates, personalizing these images is key. Anyone can use a stock photo, but we’ve become immune to their power. What works is creating a custom graphic that people will associate with your brand.
What do personalized assets look like? They could come in the form of infographics, which disseminate data using images that help people glom onto the information. In fact, pairing information with an image can help people retain 65% of that data three days later, as opposed to just 10% of the data they retain when images aren’t involved.
You can take a stock photo and overlay a quote or statistic on top of it, then share that on social media. If you conduct your own research or survey, this is a great way to highlight some of the biggest takeaways and get people to click to see all the results.
You can also create cover photos for Twitter and Facebook using images paired with your company logo, or share images of your products.
Use Simple DIY Tools
A few years ago, if you wanted social media assets, you had to hire a graphic designer to create them, but the good news today is: there are many design software platforms that let you easily create your own, even if you have zero design skills.
Some platforms are free, while others charge, and each has its own focus, whether it’s creating social media images, logos, or infographics.
Follow the Season
Creating images for social media is an ongoing task; you’ve got to continually update your assets to keep your audience engaged. By creating a solid content calendar, you can ensure that you won’t miss any opportunities.
Pay attention to the time of year and create images that match the season or upcoming holiday. During the spring, you could create an image with flowers and grass and the title of your recent blog post “10 Spring Cleaning Tips for Your Marketing Database,” linking to the article on your sales and marketing blog.
You could update your Facebook cover in the summer with red, white, and blue graphics to put people in a Fourth of July state of mind.
For the holidays, you could create a Santa-themed infographic. Even lesser-known holidays like Science Fiction Day (January 2) can be fun inspiration for your images.
Don’t Forget Your Branding!
The goal of creating these social media assets is to get people to share them, so you want to be sure you get credit for them. Insert your logo at the bottom of the asset so that anyone who sees it can then look up your company or click the image to learn more about you.
Share Beyond Social
In the case of creating infographics, you can also share these with other blogs and websites that cater to your audience. If the data is of interest to a blog’s readers, the blog owner may be happy to publish the infographic, linking back to your website.
Pay Attention to Shares
Creating the asset is just one part of the equation. You also need to analyze how well a given image did in attracting likes and shares. Knowing which assets garnered the most attention will help you in determining what types to create in the future.
You may find that your Friday quotes from small business owners are always a hit. This could open the door to other opportunities; you might create a contest for people to submit their own quotes to be chosen.
On the other hand, you might discover that your infographics are falling flat. Assess why. Do they contain too much information and make people’s eyes glaze over? Are the graphics you use in the asset visually appealing enough? Get the input from people to determine why a given asset may not be hitting the mark.
Creating social media assets is no longer out of reach for the average business. And because images stop people in their tracks when scrolling through their social media feeds, they help you better engage your audience.
About the Author
Jay Egger is a digital marketing strategist for Fit Small Business, who has helped build up the review section with his experience in writing, public relations and SEO.