At this point, buyers have really high expectations from brands. They don't care about your product. Instead, they want to hear how you can help them solve their problems. B2B Marketing and Sales leaders recognize that there’s an opportunity to make better use of data out there on the web to identify the right prospects and create more personalized and relevant experiences for them. Yet, most organizations are struggling to turn the mountain of data into customer insights. Many business … [Read more...]
How Sales Teams Can Use Social Intent Data to Reel in the Perfect Lead
This post was originally published on the Hubspot Sales blog. #Instagood. #DebateNight. #tbt. #ICYMI, social media rules. With an increasing number of hashtags, trending topics, and shares, the social sea is flush with leads. But while all of that data can be incredibly useful, the crowded waters have made it difficult for business leaders to tell a minnow from a marlin. When casting a net for legitimate sales leads, social media data is indicative of a lead’s interest level or … [Read more...]
How a Solid Social Database Can Help You Close Sales
This post was originally published on Convince and Convert With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold. They’re not in the buying cycle— research from Vorsight suggests that only three percent of your market is actively … [Read more...]
What is Behavioral Social Data and How to Use it to Find Your Best Leads
Does your sales team complain to you that your leads stink? Do your sales reps cherry-pick from the leads you send because they assume that most marketing leads will not close? Heading into 2017, lead quality remains the number one challenge in the B2B marketing space. In fact, industry research shows that in an average B2B marketing database, 75 % to 95% of the leads are dormant and only 3% of your market is actively buying. So, how do you find those 3% of the market that’s in an active … [Read more...]
What is Social Media Outreach?
Note: This post was originally published in December 2013 and due to its popularity has been updated. The traditional concept of marketing has always been to ‘build creative’ (your campaign and messaging) and then ‘buy eyeballs’ (media placements like television ads). Proactive outreach, defined as engaging one-on-one with a potential customer, hasn’t normally been included into the B2B marketing process as it is resource intensive and usually reserved for the sales team. Now that … [Read more...]
How to Deal with the 5 Harsh Realities of Marketing on Social
Sorry this may sound harsh, but I need to keep it real, social media marketing isn’t as easy as you think. As we continue to ride this speeding social media train, there are just some hard-to-swallow truths that you need to understand before diving into your next campaign. Your aspirations of using social media to build a huge audience and to gain valuable customers are not out of reach, but success will not happen overnight. When it comes to social, people tend to focus on the end results … [Read more...]
3 Account-Based Marketing Challenges Solved with Behavioral Data
For sales and marketing teams concerned with the quality of their leads, Account-Based Marketing seems like everything they’ve been looking for. Focusing your resources on a targeted set of accounts and delivering orchestrated campaigns is the best way to maximize your sales team’s time, align sales and marketing and easily measure your goals and success. The challenge many businesses face is how to deliver these new ABM campaigns. You’ve identified your target accounts and the relevant … [Read more...]
Here’s How to Measure Social Media’s Impact on Your Sales Funnel
As a data-driven company, our marketing team wants to understand the impact of all of our marketing channels and programs on our sales funnel. We do a decent job for the most part, but for a long time, social media was our blind spot. Here at Socedo, we see social media as a lead generation channel and get approximately 30% of all of our leads through social media. Through a combination of our own posts and our own social demand generation system, this allows us to find new prospects based on … [Read more...]
Twitter’s New 140 Character Updates and How to Take Advantage of it
Since the beginning, Twitter’s most distinct feature has been its 140 Character limit. Over the years, we’ve all developed creative shortcuts to make the most out of those 140 characters. We’re really glad that Twitter has finally made some updates on what counts in those precious 140 characters, giving users more freedom to compose longer tweets. Here is everything you need to know about Twitter’s new 140 characters update: Replies: When replying to a tweet, @names will no longer count … [Read more...]
7 Marketing Leaders Share Insight on How Social Grows Their Business
Social media has fundamentally changed the way brands communicate and has enabled marketers and salespeople to interact directly with prospects at every stage of the buyer journey. Modern marketers are viewing social as the marketing channel that has the greatest ability to impact both brand and demand. Social media as a marketing function has continued to grow. According to Simply Measured’s 2016 State of Social Media Marketing Report, Social Marketing is 10.6% of total marketing budget, … [Read more...]
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