Socedo is excited to announce that we have joined the Marketo Accelerate ecosystem. This innovative partner program brings together the best in marketing technology to fuel the entire customer lifecycle. Joining the Accelerate program enhances the partnership we've had with Marketo since 2014 as a LaunchPoint Technology Partner. How Socedo Integrates with Marketo With the Socedo-Marketo integration, you can fill your database with engaged leads from social media, nurture them over email, … [Read more...]
The Most Popular Digital Marketing Stack
B2B marketers are using Socedo to grow their social media presence, drive traffic, and build their email list. While there is a strong correlation between social growth and the impact on other channels, such as SEO, the best marketing strategy doesn't just rely on one tactic. As Romi Mahajan, Director at Blueprint Consulting, states in a prior post, marketing deserves a healthy mix of channels and strategies. Similarly, in order to fuel this mix, marketers need multiple technology solutions. … [Read more...]
The Importance of Social Media: Towards a Healthy Marketing Mix
The following is a guest post by Romi Mahajan, Director, Blueprint Consulting and Board Member, Socedo. In an article in Marketing Darwinism, Steven Salta and I argued strongly that modern marketing is in peril. We suggested that the elevation of the concept of “ROI” has driven Marketers, in general, to be myopic about the channels they pick to market through. With a zealous insistence on ROI as an input, Marketers have cut themselves off from many effective avenues and have tended to cluster … [Read more...]
New Research on Buyer Preferences and Implications for B2B Marketers
Editor’s Note: This blog post has been updated with recent research findings on B2B buying preferences. As B2B marketers, the better we understand our target buyers, the better job we can do in reaching them and winning their business. While many studies have been done showing that today’s consumers have very high expectations for brands, recent studies have shown that B2B buyers are becoming just as discerning, if not more so. Based on some recent survey findings on B2B buyers, it’s … [Read more...]
Avoid Blind Spots in Your Lead Scoring with Social Intent Data
Editor's Note: This blog post was originally published on the Marketo Blog. What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very detailed and accurate answers involving industry, company size, technology use and job title. But you know that your sales team can call someone who fits your buyer persona perfectly and still end up without a sale. Why … [Read more...]
Avoid These 5 Common Behavioral Lead Scoring Mistakes to Find Better Leads
Editor's note: this blog post was originally published on the Heinz Marketing blog. No matter how hard you try, no lead scoring model will ever be perfect. Combining data into a series of rules to determine how valuable a lead is to your business seems like a long shot, especially when we start talking about the uncertain realm of inferred, or behavioral, data. To create a successful lead scoring model, you need to get sales and marketing to agree on what exactly a Marketing Qualified … [Read more...]
How to Write Compelling Welcome Emails
Editor's Note: This is a guest post by Kevin George, Head of Marketing at EmailMonks. Email marketing is an efficient medium to keep your B2B customers connected with your brand. Building the right strategy, aiming at the right lists and sharing the right content plays a vital role in making or breaking your brand image through this powerful channel. But more than anything, it’s the way you introduce your brand to your subscribers and welcome them on-board that plays a pivotal role in the … [Read more...]
How to Leverage Social Intent Data for Email Marketing
Editor's Note: This was was originally published in Marketo's blog At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. Recent research found that the average office worker receives 121 emails every day. Your prospects are bombarded with pitches from different vendors. However, the … [Read more...]
3 Ways Social Intent Data Can Improve the Sales Process
We all know that saying "knowledge is power". And as B2B marketers, we’re all hungry to get more information on our potential buyers. At this point, it's easy to buy a list of contacts that comes with lead qualifying data such as technographic and firmographic information. The challenge isn't that we don't have enough data. It's that we need more actionable data. Data that helps us determine whom to contact, when and what to say. Even once Marketing has passed a qualified lead to a sales … [Read more...]
5 Types of Behavioral Social Data to Include in Lead Scoring
As you’re reading this, your sales reps are hopefully on their phones, emails and social networks reaching out to potential customers. Maybe one of them is Youtubing funny cat videos. That’s still a lot of conversations about your business. The question is: are they talking to the right people? Unfortunately, only 44 % of companies are using any kind of lead scoring system. Of the ones that are, most are using basic website activities to power most of their scoring and completely … [Read more...]
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