When it comes to social media, the marketers who focus on creating meaningful interactions with their audience are the ones winning the battle for attention. For B2B marketers, this means a much more targeted and personalized approach than a typical social media campaign. Twitter is cracking down on bots and automation. Facebook is taking a stricter stance on data usage. The ability for social media marketers to take shortcuts to engage their audience is going away. We recently launched a … [Read more...]
What is Prospect Approval Quota and Email Quota in Socedo?
Setting quota can be one of the more confusing aspects of launching campaigns in Socedo. We wanted to use this post to explain how the quota system works for social media campaigns in Socedo. The most important thing about quota When you enroll in a Socedo plan, it comes with a set amount of quota that you can allocate however you like across all your campaigns. To launch a new campaign in Socedo, it must have two types of quota - daily prospects approval quota and leads email address … [Read more...]
Socedo Releases New Features for Multiple Social Media Campaigns
We recently released a new version of Socedo that lets our users create self-serve social media campaigns that are easier to manage than ever before. Here’s what you can expect from the new version of Socedo. Create new social media campaigns at any time to target multiple audiences You’ll be able to create a new campaign in Socedo whenever you want so that you can use a variety of targeting strategies to meet your goals. There are a few scenarios where creating multiple social lead … [Read more...]
Find More Quality Prospects with Automated Keyword Suggestions
Coming up with a solid set of keywords to reach your target audience is one of the tougher parts of any lead generation program. We hear this from our customers a lot. For the past few months, we’ve been working on an automated keyword suggestions system to make it easier for our customers find their target audience through Socedo. How Keyword Suggestions Work Our system utilizes public Twitter data (i.e. Tweets, follow relationships) from all past searches across our customer base to … [Read more...]
How to Respond to Negative Responses After Sending DMs on Twitter
When you send Direct Messages as part of your social media marketing strategy, it is possible for you to receive negative responses. Even when you put a ton of thought into planning a social media campaign, you can’t always avoid criticism and negativity. In my time as Socedo's social media manager, I’ve seen all kinds of negative comments. Before you can respond to a negative comment, it's important to separate each one into the category it belongs to. Types of Negative Comments 1. Direct … [Read more...]
What to Do When Your Twitter Account is Locked Out
Being locked out of Twitter means users are required to log in to their Twitter account, change their password, and reauthorize their connected apps, such as Socedo. According to Twitter support, the network “may lock an account if it appears to be compromised, or if it is in violation of the Twitter Rules of Terms of Service.” This can happen for a number of reasons, including logging in from a new device or a new location, failing to set up a backup email or phone number, following a lot of … [Read more...]
Socedo Integrates with Eloqua to Help Marketers Follow up with their Leads
Social media can help you gain a more complete picture of your leads, by providing information like leads' job titles, interests and buying intent. Without behavioral social data in your marketing automation platform, you could be missing out on valuable buying signals from highly qualified leads. At this time, we’re excited to announce that we’ve completed our integration with Oracle Eloqua, one of the most robust marketing automation platforms on the market. By connecting Socedo’s social … [Read more...]
Socedo to Release a New and Streamlined Campaign Management Experience
We are starting off 2017 by giving you a more streamlined experience for setting up, managing and reporting on your Socedo campaigns. Starting sometime next week, you’ll see a new user interface when you sign into Socedo. Here's a preview of what you can expect. A new workflow for setting up a campaign We’ve redesigned and simplified the process for setting up a new campaign. When you start to create a new campaign, you’ll notice links to articles to help you answer questions along … [Read more...]
Penguin Update on Google: How to Take Advantage of It
Guest post by Nelson Dy. After almost two years of waiting, Google confirmed a Penguin update on September 23, 2016. Dubbed as Penguin 4.0, this is the seventh and probably the final update for the said algorithm. The update created the newest game changer that optimizers need to understand its effects on their search engine optimization (SEO) initiatives—real-time. Below are the details. New features First announced on April 24, 2012, Penguin targets black hat websites or those websites … [Read more...]
Socedo’s New Lead Discovery System Finds More Leads Faster
For the last two months, our engineering team has been hard at work rebuilding the architecture behind our lead discovery and engagement system. With our new architecture, built on ElasticSearch, the gold standard search and analysis technology that powers Facebook, Salesforce, Netflix, and many others, Socedo will be able to find better leads for our customers faster than ever before. What’s Changed with Our Lead Discovery System Since our creation, Socedo has been powered by a homegrown … [Read more...]
