“My go-to automation tool is Socedo. I love Socedo because it automates social selling, which I previously spent hours on everyday.” Adam Johnson, SEO Specialist at QuoteWizard
QuoteWizard is home to a network of licensed insurance agents from top nationwide providers as well as local, independent agents. People who are interested in comparing insurance quotes can visit their site so that they can make sure they’re getting the best deal possible. That person then becomes a lead for the insurance agents in QuoteWizard’s growing network.
QuoteWizard was founded in 2005 and began to develop rapidly. By 2010 they were named one of the fastest growing privately held companies in Washington State by Inc. Magazine. Then, by 2013, QuoteWizard’s network grew to over 7,000 agents and they were looking to keep expanding.
Although QuoteWizard’s network grew tremendously in recent years, they needed a way to make the process better and easier. That’s why they chose Socedo: to help them find insurance agents to join our fast-growing pool of professionals.
Before Socedo, QuoteWizard was getting usually spent hours a day finding and qualifying leads. So, they started to wonder how they could make this process better. And why do it with Socedo?
Using Socedo’s unique ability to search for leads using Bio Keywords and Conversational Keywords, they looked for people who had phrases like “insurance agent,” “State Farm,” and “life insurance,” in their bio. This allows them to discover agents that would be interested in joining the network QuoteWizard has started.
Once they have approved leads, Socedo’s automated workflow begins by favoriting that prospect’s relevant tweet and then following them an hour later. When the lead follows back, Socedo sends a Direct Message to them on their behalf. This message allows them to start a conversation with those leads. Adam Johnson, the SEO Specialist for QuoteWizard, has a messages read:
“Hey I’m Adam. Wanted to connect with you to see if our lead programs could help grow your agency. Is your focus on P&C or Life?”
By asking a question he not only invites leads to answer, but it also allows him to continue the conversation with them. With the exchange of a few messages Adam is able to qualify the lead, get their contact information, and get them ready to speak with a sales rep. The ease of finding leads based on search criteria, paired with the automated workflow, makes finding agents easy and keeps them engaged while he has time to continue approving leads.
Once QuoteWizard started using Socedo, they noticed a dramatic decrease in the amount of time put just towards social selling on Twitter. What used to take Adam hours to do is now done in a few minutes. Each day he approves 100+ prospects that are then moved down their sales funnel thanks to Socedo’s automated workflow. Then the next day he has between 5-10 Direct Messages replies as well as handful of leads every day.
Aside from simplifying the social selling process, Socedo has also helped grow their Twitter following – growing from 100 to 1,400 followers. Due to the growth in their audience QuoteWizard has been able to refine their content marketing efforts, allowing them to nurture leads that failed to convert the first time around.