This is part of series where we interview experts and influencers in the data technology space. We sat down with Erick Watson, the Vice President of Corporate Development at Quantarium. Quantarium is a platform that uses machine learning and artificial intelligence to help provide valuations and make predictions in the real estate industry. Eric comes from a long background in technology, including A.I. projects at Microsoft Research. Erick is passionate about helping people use data … [Read more...]
Data Pioneer Perspective: Heine Krog Iversen on Empowering Business Users to Make Decisions
This is part of a series of posts where we interview experts and influencers in the data technology space. We sat down with Heine Krog Iversen, CEO and Founder of TimeXtender, an automated data warehouse solution, to understand how access to internal and external data is helping marketing, sales, and other business professionals make decisions every day. How did you end up at your current role at a data technology company? I founded TimeXtender in 2006. The question I pursued was how to … [Read more...]
The Ins and Outs of Running Social Lead Generation Campaigns
Thinking about kicking off a campaign to generate leads from Twitter? Or maybe you're already a Socedo customer and you're looking for tips on taking things to the next level. Of all the questions we get, these are the questions our customers raise most often regarding running social lead gen campaigns: What keywords should I use when starting a new campaign? How do I know when my campaign's performance has declined and it's time to do something about it? If a campaign isn't … [Read more...]
Marketing B2B SaaS Products: 10 Marketing Pros Share Their Best Tips
Anyone who’s marketed a SaaS product knows that this is a tough job. And it’s even harder when you’re marketing a product only handfuls of B2B companies use. To make B2B SaaS marketers' lives easier, I decided to reach out to a handful of top marketers who work with B2B SaaS companies. I’ve asked each of them a few questions to figure out what marketing strategies and tactics they are finding success with. These are the questions I asked: Which 1-3 marketing or lead generation … [Read more...]
How to Use Twitter to Bring New Leads into Your Sales Funnel
If you want to use Twitter to find your target audience and bring new leads into your sales funnel, you’ve come to the right place. In this post, we’ll give you all the best practices on how to turn Twitter into a lead generation engine. We’ll cover four aspects of Twitter lead generation in details: How to optimize your Twitter profile and content to attract the right audience Using keywords to find your target buyer personas or potential business leads How you can engage … [Read more...]
Are Your Email Metrics Leading You in the Wrong Direction?
Email marketing is the bread and butter of almost all B2B businesses today. Since email is one of the top lead generation channels for many businesses, it’s understandable if you feel a sense of panic or even dread when your open rates and click through rates start to decline. But before you ring the alarm bell, it’s better to take a step back and figure out the root cause of the problem before you jump into possible solutions. As a marketer, I used to be completely attached to these … [Read more...]
How Engagement Analytics Can Help You Create and Maintain High Quality Content
Editor's note: This is a guest post by Kara Tiernan In the days of marketing past, we spent a lot of time and resources creating content we hoped would resonate with consumers, without having the ability to measure or understand how effective it was during the sales cycle. Today, we have much more visibility into our content’s success thanks to a number of marketing tools that allow us to measure everything from what content is being shared and engaged with the most, to where customers … [Read more...]
8 Quick Ways to Find the Perfect Topic for Your Next Blog Post
Editor's Note: This is a guest blog post by Amanda Athuraliya Although I've been a writer in the field for several years now, I still find myself stuck for topic ideas more often than I'd like to admit. But it’s true, finding a topic to write about could be harder than the writing itself. So, I decided to take the time and figure out where I can find good ideas for blog posts, and I’m sharing them here with you. But First… Any topic idea you come up with should be evaluated for its … [Read more...]
How to Use Twitter Keywords and Hashtags to Find Leads For Your Business
Editor's Note: This post has been updated with fresh information With 328 million monthly active users on Twitter (Statistica, Q2 ’17), finding leads for your business on Twitter can seem like a daunting task. But with the right keyword strategy in place and Socedo as your social lead generation engine, you can find hundreds or thousands of leads every month for your business. For those of you who aren’t familiar with Socedo, it is a platform that collects and analyzes millions of … [Read more...]
5 Winning Ways to Use Social Media to Increase Traffic, Leads and Sales
Editor's Note: This post was published in June 2016 and has been updated with new information. Want to use social media to increase your website traffic, leads and sales? If that's your goal, it may be time to shift your thinking on how social media can be used in your marketing mix. At this point, many B2B marketing organizations still think of social media as a tool for building brand awareness. Social media teams often focus on posting content to drive engagement. They set goals … [Read more...]
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