Setting quota can be one of the more confusing aspects of launching campaigns in Socedo. We wanted to use this post to explain how the quota system works for social media campaigns in Socedo. The most important thing about quota When you enroll in a Socedo plan, it comes with a set amount of quota that you can allocate however you like across all your campaigns. To launch a new campaign in Socedo, it must have two types of quota - daily prospects approval quota and leads email address … [Read more...]
Socedo Releases New Features for Multiple Social Media Campaigns
We recently released a new version of Socedo that lets our users create self-serve social media campaigns that are easier to manage than ever before. Here’s what you can expect from the new version of Socedo. Create new social media campaigns at any time to target multiple audiences You’ll be able to create a new campaign in Socedo whenever you want so that you can use a variety of targeting strategies to meet your goals. There are a few scenarios where creating multiple social lead … [Read more...]
Data Pioneer Perspective: Matt Carter on Making Sure That ‘Big Data’ Isn’t Leaving You Behind
This is part of series where we interview experts and influencers in the data technology space. As B2B marketers, we need good intelligence to market our ware effectively. And despite the increasing availability of customer data and rise of tech that helps us make sense of all the data, a recent survey by the Marketing Technology Industry Council found that B2B marketers are no better off than they were two decades ago. In fact, B2B marketers continue to struggle with how to leverage “big … [Read more...]
Data Pioneer Perspective: Erick Watson on Anticipating Buyer Behavior
This is part of series where we interview experts and influencers in the data technology space. We sat down with Erick Watson, the Vice President of Corporate Development at Quantarium. Quantarium is a platform that uses machine learning and artificial intelligence to help provide valuations and make predictions in the real estate industry. Eric comes from a long background in technology, including A.I. projects at Microsoft Research. Erick is passionate about helping people use data … [Read more...]
Data Pioneer Perspective: Heine Krog Iversen on Empowering Business Users to Make Decisions
This is part of a series of posts where we interview experts and influencers in the data technology space. We sat down with Heine Krog Iversen, CEO and Founder of TimeXtender, an automated data warehouse solution, to understand how access to internal and external data is helping marketing, sales, and other business professionals make decisions every day. How did you end up at your current role at a data technology company? I founded TimeXtender in 2006. The question I pursued was how to … [Read more...]
The Ins and Outs of Running Social Lead Generation Campaigns
Thinking about kicking off a campaign to generate leads from Twitter? Or maybe you're already a Socedo customer and you're looking for tips on taking things to the next level. Of all the questions we get, these are the questions our customers raise most often regarding running social lead gen campaigns: What keywords should I use when starting a new campaign? How do I know when my campaign's performance has declined and it's time to do something about it? If a campaign isn't … [Read more...]
Marketing B2B SaaS Products: 10 Marketing Pros Share Their Best Tips
Anyone who’s marketed a SaaS product knows that this is a tough job. And it’s even harder when you’re marketing a product only handfuls of B2B companies use. To make B2B SaaS marketers' lives easier, I decided to reach out to a handful of top marketers who work with B2B SaaS companies. I’ve asked each of them a few questions to figure out what marketing strategies and tactics they are finding success with. These are the questions I asked: Which 1-3 marketing or lead generation … [Read more...]
How to Use Twitter to Bring New Leads into Your Sales Funnel
If you want to use Twitter to find your target audience and bring new leads into your sales funnel, you’ve come to the right place. In this post, we’ll give you all the best practices on how to turn Twitter into a lead generation engine. We’ll cover four aspects of Twitter lead generation in details: How to optimize your Twitter profile and content to attract the right audience Using keywords to find your target buyer personas or potential business leads How you can engage … [Read more...]
Are Your Email Metrics Leading You in the Wrong Direction?
Email marketing is the bread and butter of almost all B2B businesses today. Since email is one of the top lead generation channels for many businesses, it’s understandable if you feel a sense of panic or even dread when your open rates and click through rates start to decline. But before you ring the alarm bell, it’s better to take a step back and figure out the root cause of the problem before you jump into possible solutions. As a marketer, I used to be completely attached to these … [Read more...]
How Engagement Analytics Can Help You Create and Maintain High Quality Content
Editor's note: This is a guest post by Kara Tiernan In the days of marketing past, we spent a lot of time and resources creating content we hoped would resonate with consumers, without having the ability to measure or understand how effective it was during the sales cycle. Today, we have much more visibility into our content’s success thanks to a number of marketing tools that allow us to measure everything from what content is being shared and engaged with the most, to where customers … [Read more...]
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