Guest post by Julie Ellis
Trying to maintain your content marketing efforts takes lots of time, especially coming up with new topic ideas. Finally, you hit the wall. There is just nothing coming to you and your schedule of posting/publishing is in serious trouble. It’s time to learn the definition of re-purposing – taking older content that did well (or not) and turning it into something else; something better.
Review Those Old Posts
Some may have been pretty good, but for some reason did not resonate with your audience. Maybe they were a bit boring because they were all paragraph-long chunks of content that had no pizazz.
Some may have been pretty bad because it was early on in your blogging career, and you just didn’t “get” how to appeal to an audience.
It’s time for the resurrection! You are going to now learn 9 ways that you can take dull content and turn into media delights that your audience will love and share.
- Create a SlideShare
SlideShare slide decks are a great way to share content: it’s visual, interactive, easily consumed, and the “clipped” slides can show off your most valuable slides for easy access. Simply create a slide deck of an old blog post and post it on SlideShare. Blog posts that work especially well tend to contain lots of data, statistics or lists that translate easily into visuals.
Start with Haiku Deck, probably the most versatile slide-show creator out there. You basically build your slides using their amazing tools – over a million photos, the ability to create great charts or graphs, choice of font, layout, background, and color – the possibilities are endless.
- Create an Infographic
Infographics are another great option for content that has data and statistics, or when you want to show information via a map or a timeline. The secret to a great infographic is to keep it clean and simple. When you “stuff” a single infographic with too much information, it’s confusing and people won’t pause to study it. For great infographics, start with Visual.ly, Canva, or Piktochart.
- Make it a Video!
The best videos are under 2 minutes long. These are great for re-purposing “how to” posts, stories you want to tell, your team at an event supporting a charitable cause you support, etc. Check out Tom’s Shoes website and view some of the videos he has of his show donation program. There are a huge number of video tools dependent upon what you want to create, whether it’s live action, animation or screen captures. Here is a great source for 10 of the best video tools for any variety you might want.
- Get a New Catchy Title and Re-Write
Sometimes an old post failed to get the traffic because the title simply did not capture anyone’s interest or curiosity. You can take an old post and re-purpose it by generating a new title and then re-writing the content. Check out Link Bait Title Generator. You supply the topic and choose type of title you want – humorous, serious, poignant, or sarcastic, etc. Answer a few additional questions and within a few seconds you will have a long list. Now all you have to do is re-write the content.
- Combine Related Posts into an E-Book
E-books are great to create because you can offer them for free download in exchange for an email address. Then, you build up your mailing list too! There are a number of tools available with templates for your e-book, and when you are ready for a cover design, go over to 99Designs, tell them what you want, how much money you want to spend, and then you’ll have your own contest going. You’ll get plenty of designs and you get to pick the winner.
- Create a Podcast
Stories and interviews are great for podcasts. Maybe you had a text interview or a post about a customer. Turn it into a podcast with the help of some great tools – you will need to develop your script, of course, and then you will need and editor, sound engineering, etc. Check out the step-by-step process of creating your podcast. Once you have created one, you’ll be hooked.
- Add Images
An old post that was all text needs to be given a “facelift.” This is so easily done with images and photos. Review the text. Did you mention websites? Take a screen shot of the site homepage and add it.
- Revise a Media-Based Piece into another Medium
Do you have a SlideShare that was great? Now turn it into a podcast. Do you have a survey? Turn the results into an infographic. There are many ways to present the same content in a different way. If you already published it in one medium, change the medium and then submit it as a guest post somewhere else.
- Go Interactive
Everyone loves quizzes, surveys, clicking buttons to see what pops up, and participating in a video. Take an old piece and change it out into something interactive. You may have a chart with stats on football teams. Create and infographic in which a readers can click on various teams to see their stats in a given year. There are some great tools that will give you super ideas. Have a look at SnapApp, Content Tools, Ioninteractive, or Wheeldo.
About the author: Julie Ellis – experienced freelance writer, marketer and passionate traveler. When she’s not engaged in helping her customers and students at Best Essay, you can find her reading articles and books of young writers and attending marketing conferences. Follow Julie’s Twitter to find more about academic and business writing skills.