You spend your days contacting prospects, building email campaigns, or setting next quarter’s budget (or maybe all of those at once). You already have enough to do. Plus, between LinkedIn, your corporate site, and your resume, people already know who you are as a professional. So why have a Twitter account?
Many of us have heard the saying, “It’s not what you know, but who you know.” This tends to ring true in almost everyone’s professional career. Whether it’s getting a new job or promotion, landing a new client, finding a partner, recruiting top talent or being covered by the press.
Twitter for Professionals
It might seem obvious, but people often forget: the easiest way to find people is to be where they are. The open nature of Twitter is its best unique quality. While you can have conversations with your friends or connections on Facebook and LinkedIn, not everyone can join those conversations.
Since posts on Twitter are public, the reach of the conversation is much greater. Because users can see what others are talking about, the ability to jump into a conversation that is relevant and interesting is not only acceptable, it’s expected. That feature is still distinctive to Twitter.
Joining in conversations and building a relationship with your target audience has several benefits:
- Connect with influencers who can help promote your brand
- Talk directly to decision makers in accounts, instead of hoping they’ll answer your emails or phone calls
- Share your thoughts and expertise with the world, to establish yourself as a thought leader and your brand as a resource
- Let people find you based on the topics that they already care about
Stand Out from the Crowd
The truth is that email inboxes are cluttered. Open rates and click through rates declining every year. Even in-person events are becoming saturated, but there is a way to stand out.
If you want to get in front of someone, you need to do something different from everyone else. And more importantly, if you want them to remember you, you need to make a meaningful impression.
For example, Andrew Froming, an influencer in the New York tech startup world, was using social media to generate leads for his business. But along the way, he found that he had established himself as a bit of an influencer as well.
“I was at a conference and an individual I had interacted with actually picked me out of a crowd,” Andrew said. “Needless to say, selfies were taken and posted on Twitter!”
14 Professional Twitter Examples
Here are 14 real-life examples of professionals using Twitter to accomplish their goals. And they offer 14 reasons why every professional should be on Twitter.
Clare Tischer (Communications Manager at TechStars)
“Twitter allowed me to create my first product marketing gig with a family of restaurants in the Boulder/Denver area a few years ago. I reached out to them on Twitter, illustrating and documenting their gaps (lack of replies, missed opportunities to engage with diners) and they offered me a job.”
John Cook (Co-Founder and Reporter at GeekWire)
“Twitter is a key part of my journalistic process. It allows me to find and interact directly with potential sources and keeps me abreast on breaking stories. It also helps me compile news. l use my Twitter updates as journalistic notes which gives me a reference when I go to write a full story.”
Omri Mor (CEO and ScoutMaster at @ZIIBRA)
“For our company, getting in touch with decision makers is key. In the arts and entertainment space, Twitter has become a substitute for most individuals’ emails. Getting in touch via a Tweet or Direct Message is much more personal, and helps us land new clients every week.”
Amar Sheth (Principal at Sales for Life)
“Twitter has allowed me to spread my ideas and concepts. I’ve had thought leaders ReTweet and share my content, which has brought incredible engagement. Most importantly, it’s translated directly into opportunities in our company’s pipeline as a result. It’s the most powerful river of information in modern times.”
Al Bsharah (Founder & CEO of Embarke)
“I met with a potential partner in person but forgot to exchange business cards. A few days later he found me on Twitter and now we have a call that could lead to mutually beneficial lead generation for both of us.”
Shawn Graham (Small Business Marketing Consultant and Blogger )
“I was able to connect with Steve Gadlin of “I Want to Draw a Cat for You Fame” on ABC’s Shark Tank. Within an hour of their first Tweet during the broadcast, we scheduled a phone call which ultimately led to a blog post, ReTweets from a few of the sharks, and a public relations case study I frequently share with my small business clients.”
Daniela Luzi Tudor (Founder and CEO of SoundStrokes)
“A celebrity saw our product as an auction item at a charity event and Tweeted to us because she didn’t have our contact information. Her promotion of us on Twitter directly caused an increase in followers and new sales!”
Matt Heinz (President of Heinz Marketing)
“Twitter is the microphone we’ve previously had to pay for. Now, it’s free. Our daily tweets are read by more than 20,000 people now. Any idea how much that would have cost 20 years ago? Game changer.”
Javier Sandoval (Student at Brown University)
“By following the accounts of new startups, I stumbled across the founders of Fanzo, began collaborating, and later joined the team. As a result, I got the unique experience of going through the TechStars startup accelerator as a college student! Only Twitter could have connected us.”
Matt Dyor (Co-Founder and CEO of Payboard)
“We use Twitter to get feedback on our messaging and to connect with new customers who are looking to improve trial-to-paid conversion rates. Socedo makes it easy for us to meet people we can help.”
Rishi Talwar (Co-Founder of Bottega8)
“I was able to connect with one of the top startup video bloggers in Seattle. After a few Tweets, we met up for coffee and I had the chance to fill him in on our company and vision.”
Josh Lowry (GM of 2nd Watch, premier cloud partner with AWS).
” I met Matt Dyor, founder of the Eastside Incubator on Twitter. Meeting Matt led to speaking at the Eastside Incubator and TechStars where I have been able to help startup founders and other entrepreneurs increase their sales and marketing efforts and revenue results.”
Dan Roberts (Director of Business Development at Tallwave)
“I was at a conference that used a common hashtag for the event. I was able to connect with several prospects and potential partners by posting to the hashtag.”
Where to Start
Whether you’re using Twitter to find new leads, connect with influencers, or build your audience, professionals from every industry see the benefits. But that doesn’t mean you’re not still busy!
Start with the basics. Here’s a good primer on creating your Twitter profile to attract your audience.
But most importantly, you need to build your following – and not just with anyone and everyone. You’ll want to discover, attract, and engage your target audience on Twitter. Socedo can help you find these users, whether they’re IT managers at enterprise software companies or startup founders looking to grow their business, and turn your social presence into an active audience.