Whether you clicked a link from a direct message, searched for a lead generation solution on Google, or decided to check out our blog for some B2B marketing tips, chances are you made it to our landing page: www.socedo.com.
Here you were faced with a big blue call-to-action button declaring “Start a Free Trial.” This CTA is even staring at you right now, in the right hand column of this blog. The trial gives you 7 days to get a better understanding of what our product does, what lead generation is, and how we can help you market on Twitter.
But of course, with any new customer looking for the perfect platform for their business, you have to be wondering, “What do I ACTUALLY get out of Socedo’s free trial?” Nobody likes wasting their time, and we wouldn’t dare waste yours. So before you jump to conclusions, let us make it easier and give you the cheat sheet.
Meet Damien, one of our Customer Experience Managers and a Socedo veteran. He’s helped over a thousand users through the free trial over the past few years, and he’s eager to share his tips for getting the most out of your 7-day free trial of Socedo.
First Things First
Damien (or any other Customer Experience Rep) starts with getting a better understanding of a trial user’s company, their target audience, current processes, as well as their primary marketing or sales goal to make sure their Socedo account is set up for success. Once he has an understanding of who the company is trying to discover, he sets up an initial keyword search to properly target those people. Understanding the goals will help craft the proper message and automation settings.
After setting up the account, the trial user will begin to approve and decline relevant prospects. Once the first couple hundred prospects are approved, Damien and the trial user will then begin to identify trends that can be used to improve results moving forward by adjusting the settings. An example might be adding negative keywords in the search criteria to reduce the amount of prospects that were declined.
First Few Days
Within the few days of the trial, after approving a few hundred prospects, we usually have a good idea of the changes we need to make in order to improve. Sometimes this is outside of Socedo. If someone has a low follow-back rate, we could look at the Twitter profile and find things that might help improve that rate.
Common reasons for having a low follow-back rate:
- Lack of picture or background image
- Unclear bio description or lacking a value proposition
- Being brand new to Twitter and not having content posted
It takes a week or so to have an initial call, get everything set up, and approve a few hundred prospects before the trial user gets a review conversation call, which will be the time to make the first round of adjustments. After the review conversation, the remaining week is spent continuing the approvals with the new improvements and more fine-tuning.
The End of the Week
During the end of the trial, there will now be enough data to begin to use the extra features of Socedo, like the Enhanced Data Exports. These exports can include up to 50 different fields of data from anyone engaging with you through Socedo.
Those fields include but are not limited to:
- First and last name
- How many Twitter Followers a prospect has
- Job title
- LinkedIn URL
- The names of those that clicked through to a website or responded to a message, company and company size
We also provide email addresses for those contacts for our customers. All the data is extremely useful for those who are normally reaching out to people cold or for companies with a CRM or marketing automation platforms such as Salesforce or Marketo. Damien helps users integrate their Socedo accounts with other platforms and fit social media lead gen into a company’s existing marketing workflow.
Some Common Mistakes
We constantly work through a few common problem areas, such as the criteria, the message response or click-through rates, and the follow-back rate. We dive into each of these in the following blogs:
Setting up Criteria:
Perfecting Twitter Profile:
Taking Advantage of 7 Days
The best advice is to get started and not be afraid to make some mistakes early on. Not every person approved has to be perfect. It is common for trial users to target an extremely specific audience, when in reality the perfect audience might just be slightly different.
For example, a company offering SEO marketing services might set up an account only targeting CEO’s because they are the highest decision maker in the company. But opening things up slightly lower to the VP of Marketing, CMO, or even Director of Marketing could result in a much higher response rate, as decision makers at these levels are the ones tasked with finding a solution for search engine marketing.
The trial is the beginning to finding the right strategy that works and gives you high-level results. Like any marketing or sales strategy, introducing a new process takes a little time to perfect. In the beginning, we are in a way “shooting in the dark”, but very quickly we can start making significant improvements to the process and results. By the end of the trial, we begin to get a sense of the rates at which people follow a profile back, respond to specific questions or click through a desired URL. These rates help us determine what we could expect over the next few months. Damien will help you find the right subscription package for your company, so you can feel confident in the value-add of Socedo to your marketing system.
We Are Here to Help
In the words of Damien, “As Customer Experience Managers, our primary focus is to make sure you succeed. We are ready and willing to help in any way that we can. Do not be afraid to ask for help. Our role is to answer any questions as efficiently as possible. We have hundreds of customers and have had thousands of trial users, so we have a lot of data to share based on other users’ results that could save time. If you need us, we are available via phone, email or directly through Socedo!”