Today, we’re excited to be releasing our Multiple Campaigns Dashboard, to provide marketers a much easier way to manage all of their social demand generation campaigns.
In the past, if you wanted to run multiple campaigns, you’d need to ask for our help to create separate campaigns and then log into each campaign individually to set it up. Now, with the release of the Multiple Campaigns Dashboard, you can configure and manage all of your campaigns and see their results in a single place.
With this capability, it’s now much easier for you to scale up your social demand gen campaigns.
When does it make sense to utilize multiple campaigns?
With multiple campaigns, you can conduct social media outreach at scale to discover, engage and qualify leads and engage with all your stakeholders. You can create a campaign for each of your audience segments or product lines and promote the most relevant offer to each segment. If you work at a social media agency, you could manage social demand generation campaigns on behalf of multiple clients.
Here are the top reasons for using multiple campaigns we’ve found across our customer base:
- Engaging with leads from different audience segments
- Promoting multiple products with different content offers
- Reaching audience segments in various geographical locations
- Finding leads who attend key industry events
- Running time-limited promotions
- Gather product feedback from industry influencers
- Outbound prospecting
For more ideas on how your organization can utilize multiple campaigns, please take a look at our new whitepaper. You’ll find various examples about how current Socedo customers are deploying multiple Socedo campaigns as part of their demand gen strategy.
Unified View of Your Campaigns
If you already have multiple campaigns running at this time, the next time you log into Socedo, your view will default to the Campaign Overview page.
You’ll immediately see a summary of your prospect activity and conversions on the aggregate level across all of your campaigns. You’ll see familiar metrics such as approvals, follows backs, responses, clicks on your DM links and conversions. You can easily toggle back between seeing numerical values or percentages/rates.
Below the summary metrics, you’ll find your campaign configurations. For each of your campaigns, you can see your daily prospect quota, monthly email quota, whether you have tracking pixel installed, whether you’ve turned on the integrations with your CRM or marketing automation system.
To see what automation workflow you’ve set up for a given campaign and the DMs sent from that campaign, simply hover over the campaign’s corresponding Automation Summary to see these details. If you want to change any setting, just click into the setting in the Automation Summary pop up window.
Now, if you want to set up multiple campaigns that use the same configuration settings (such as the same tracking pixel, Twitter handle or CRM/Martech integration), you can easily update the setting in new campaigns by copying existing credentials from a previous campaign.
For example, let’s say you have four campaigns targeting different audience segments, but you want leads from all campaigns to sync to Marketo. You only need to connect to Marketo once in one campaign. After that, simply go to the next campaign in this table and click on Marketo in the drop down menu in the CRM/Martech column. That campaign is now connected to Marketo and will sync over the leads it discovers into Marketo.
Enhanced controls to prevent accidental duplication of direct messages
When you run several campaigns at once, you may find certain scenarios where it makes sense to set up a way to keep your accounts from being able to message people who have already been messaged by one of your other accounts. This ensures that each lead Socedo discovers does not receive duplicate messages by accident.
For example, at Socedo, we have multiple accounts targeting B2B marketers. Each account is targeting people in specific industries and mentions a specific set of keywords (i.e. content marketing, demand generation). There’s a possibility that someone is discovered by two or more of our accounts because they’ve met criteria from multiple campaigns. Our approach to helping our users prevent duplicate messages to the same lead is called a DM block group.
To use it, you would identify the campaigns that could potentially have overlap in the prospects Socedo discovers, you’d put these campaigns into a DM Block group so that any lead present in this set of campaigns will receive only one message, from the first campaign to send that message.
With a DM block group, you can customize the duration. You can choose the Always Block option so that your campaigns will never send the same lead more than one message. Or, you can choose the time period in which campaigns do not send the same lead more than one message.
In addition, you can now manage tasks across all of your authenticated accounts.
If you are already using multiple campaigns, log into Socedo to manage your campaigns.
If you are running a single campaign in Socedo, but would like to add more campaigns, please reach out to your Customer Success Manager.
Not using Socedo just yet? You can request a live demo and one of our demand generation specialists will get in touch with you to discuss your goals and how Socedo may be incorporated into your strategy.