As human beings, we are filled with emotions that seem to trigger us to think, feel, act and share. But little do some marketers know, these emotions are what hold the key to having a great influence on consumer loyalty.
Why not use what you’ve been gifted with?
You, yes you.. have the power of human nature and communication.
The world is constantly evolving, which means that social media and the digital industry are also doing the same. To stay consistent when building trust towards your brand, marketers need to understand that storytelling is a powerful strategy when it comes to human interactions online, especially on Twitter.
Twitter is generated by millions of people all around the world. Users are tweeting messages, photos and short stories, which are basically added to their own sort of storybook and shared on their timeline.
So how do you take advantage of storytelling on Twitter? Let us help you.
Humanize Your Branding
The first thing is to look into your Twitter insights and expand the knowledge you’ve gained from your previous research on your customers. Discovering the personality of your Twitter audience will uncover the many attributes of your prospects:
- Why they’re retweeting a particular tweet
- What they’re interested in
- Their needs and values
- How they respond to other users
- Their tone and language
Knowing your audience’s interests will inform and help out with your marketing strategy and build the best Twitter campaign to begin with.
Who are YOU to YOUR Audience?
Getting to know your audience is an important aspect when wanting to understand the ins and outs about what you should be talking about. But storytelling on Twitter isn’t just about you getting to know your audience, it’s also about your audience getting to know you. Hearing YOUR story. Knowing YOUR brand.
Even if you’re blogging for your business or writing for the company you work at, it’s completely okay to share pieces of your personal life. People on Twitter want to connect with you, relate to you, learn from you. If you are the face of your brand, you must be memorable and personable.
Now we aren’t saying you should share your social security number to a bunch of strangers. We are saying to be aware and only share what you are comfortable with. At the end of the day, make sure your “personal” message is relatable to your brand and relevant.
Influencers = Narrators
The world of Twitter is basically a huge audience of users with opinions and some people who are willing to listen to what you have to say. Users that are well known or have a huge following are seen as influencers. These people have a great impact on what they do and say on a daily basis.
Doing research on relevant influencers in your industry and finding ways to connect with them is a great way to share your story with the rest of the world. Even having just one influencer share your content on their timeline could start a chain reaction. How? Well whoever follows this specific influencer will also see your content when they retweet it and if other users enjoy it, they’ll also do the same on their timeline.
140 Characters of Creativity
Even though Twitter gives us only a 140 characters to tweet out whatever we like, it doesn’t mean you are limited in your creativity and digital storytelling.
Using hashtags, shortening words, mentioning users, adding links and pictures are effective ways to create a live image of your brand in order to catch your audience’s attention.
Instead of a novel, imagine this tip as an opportunity to create a short story of your brand. Less time and work, more visionary and informative.
One tweet about your vision and brand isn’t storytelling. A story should be captivating and have a climax, not just a dead end that’s going nowhere.
Reinforce your message. Post another link to your blog with a whole new message and image. Include a subscription where people can keep connecting and catching up with your story. Advertise your business in videos, webinars and #twitterchats.
Marketing is all about consistency. Once you figure the brand of your tone and voice, you must stick with it. Credibility is highly important when storytelling. People want to know that you’re dependable and what you say is exactly what you mean.
Twitter is the place to tell your audience why it’s important to follow your story, keep up with you and count on you.
Branding Your Story
To end this with a happy ending, you must realize that most people don’t just buy into brands, but they buy into the story behind it.
So just like writing a blog and creating an outline of your story, do the same for Twitter and your other social media platforms.
Tell your story, create your brand and incorporate your voice in your narrative. You won’t regret it!