The best way to distribute content to all your social media channels is by building an effective marketing calendar. But in order to start that you must have valuable content to share first.
One of the toughest tactics for marketers is being able to come up with the right strategy to curate the best content. Curation will help your editorial burden and will give you a push to share other peoples content, with an addition to your own voice.
Attracting customers by having valuable content will bring in traffic towards your site and convert them into leads.
Understanding the correct way to curate content is the key to success, so here are the best tips to do so!
#Hashtag Social Media
Social media channels like LinkedIn, Twitter, Facebook, Pinterest, Instagram and Google+ are great platforms to brainstorm and discover sources that you would never think of. The power of #hashtags and trending topics is a clickable way to put you in a bucket of relatable topics from other users in the social media hemisphere. Usually when users are posting and sharing content on a social media channel, there’s usually a link, image, video or article attached that could be valuable content for you to branch off of.
Popular Trends on Alltop
Guy Kawasaki, former Apple Chief Evangelist, started Alltop to gives users an easy access to an online rack of content. This site is populated with the top articles, blogs, trends and topics, searchable and sorted alphabetically just for you. To start curating content, find a page or type in a topic in the search bar that relates to your business (b2b, social media, content marketing etc.). Once you do that, find the feeds for each source and add them to your feed reader. Alltop gives you browser plugins that will create OPML files that will let you directly import pages into a feed reader!
Subscribe to Newsletters
Subscribing to email newsletters is an easy way of receiving content, straight to your inbox. Depending on what industry you are in or what interests you, you can get dozens of new, high quality articles daily. Many individuals across the world are sharing topics, advice and knowledge in these newsletters, just to have you read it. Buffer, SmartBrief, Inbound.org, and GrowthHackers are some great newsletters to subscribe too!
Get Your Influencers Involved
Curating content through influencers is an incredible way to build a relationship with the people that matter in your business. Getting them involved in your content will enrich your marketing strategy and expand your reach to potential customers. Interview your influencer and give them a spotlight focusing on what they’ve been doing in their platform. Share insights, showcase their best content and publicly give them credit for it. You share, they share. This is how you build that community.
Create a Playlist on YouTube
Watching videos is one of the oldest tricks in the book for grabbing content. You can subscribe to different channels on YouTube that focus on topics related to what you’re looking for. Typing in your subject and going through the most-viewed videos is a good start in constructing a playlist to navigate through. Once you discover the best videos, click the favorite button and BOOM, you now have a portfolio full of video content to look back on.
Schedule Posts on Oktopost
This is a great platform to use for managing your marketing calendar and sending out the content you’ve curated, all at once but scheduled at different times. It will enable you to intelligently manage your social pipeline and maximize your brand’s online visibility. Oktopost automatically spreads out your posts across a schedule and gives you the option to pick and choose your time slots so your audience can see your updates more frequently.
Curate Content Tools
If you don’t feel like doing all the work to curate content, there are services that are willing to do it for you. Here is a list of some tools that are widely used to find content.
- li – Searches the web for any specific content you need and then sends out a daily report for with all the information you need start curating. Paper.li is able to pull content from Twitter, Google+, YouTube and RSS feeds.
- Curata – Focuses on enterprise curation with a strong search and data management.
- it! – Gives you an option to add any interesting content to your account with just one click. You can create newsletters and schedule dates on when you want them to go out.
- ly – Lets you create, share and make lists of content. This is great for content marketers and has a WordPress plugin so you can joint the two tools together.
- Storify – Easy way to find, collect and share with what people are saying all over the web. Brings a narrative element to the curating content.
Curating content is one of the best skills to have, but only if you do it right. This will help extend your existing content and gives you leeway to add your own spin to other people’s content. Once you get the hang of it, it will be become an easy flow and you’ll then be specialized in making awesome content your editorial calendar!