What is Social Media Outreach?

What is Social Media Outreach?

Note: This post was originally published in December 2013 and due to its popularity has been updated.    The traditional concept of marketing has always been to ‘build creative’ (your campaign and messaging) and then ‘buy eyeballs’ (media placements like television ads). Proactive outreach, defined as engaging one-on-one with a potential customer, hasn’t normally been included into the B2B marketing process as it is resource intensive and usually reserved for the sales team. Now that … [Read more...]

Conquer Email Marketing Like a Boss: How We Triggered Real-Time Emails from #ContentMarketing


Like many B2B marketers, our marketing team has found that the vast majority of leads in our database just do not open our emails. Despite our best effort to nurture these leads, most of them remain silent because they are simply not in a buying cycle and won’t be entering one for a while. Yet, without a steady increase in the number of engaged prospects month-over-month, we simply cannot achieve our revenue target. Since this August, our team has been experimenting with a new approach to … [Read more...]

Digital Marketing Trends to Look for in 2017


Guest post from Alan Cassinelli, Sr. Strategic Copywriter at Zembula | @alancassinelli Wow, it feels pretty crazy talking about 2017 already, where has 2016 gone? But, as any good marketer knows, there's always something coming around the corner. This is never more true than when it comes to digital market. Things move so quickly, remember when Meerkat was going to be the next big thing? Just one and a half years later they closed up shop. The fact of the matter is, though, you need to … [Read more...]

4 Ways to Clean Up Your Data and Boost Lead Engagement


This article was originally published on Smart Insights. Dirty data leads to costly mistakes. Here's how to prevent them A co-worker once told me the sort of horror story that causes marketers to wake up in a cold sweat in the middle of the night. In a previous position at a large technology company, he and his team generated numerous leads through conferences and trade shows. The field marketing managers would send the leads to their marketing operations team via CSV files, and the … [Read more...]

5 Sessions at INBOUND That Hit Close to Home


Phew! With over 18,000 attendees at INBOUND 2016, the Socedo team has worn through their networking chops. And while we’d love to spend this week resting, the conference left us with more than a few action items to take back to the office. We may have been 3,000 miles away in Boston, but these five sessions hit close to home. 1. Lead Scoring In a very aptly titled session “23½ Tips to Master Lead Scoring: The Hows, The Whos and The Whatchamacallits,” Michael Rejmaniak and Vanessa Stirling … [Read more...]

How to Deal with the 5 Harsh Realities of Marketing on Social


Sorry this may sound harsh, but I need to keep it real, social media marketing isn’t as easy as you think. As we continue to ride this speeding social media train, there are just some hard-to-swallow truths that you need to understand before diving into your next campaign. Your aspirations of using social media to build a huge audience and to gain valuable customers are not out of reach, but success will not happen overnight. When it comes to social, people tend to focus on the end results … [Read more...]

How to Convert Event Attendees into Customers Without Sponsoring the Event


November is filled with B2B marketing conferences and events. Several notable marketing conferences have happened or are happening this months, including Inbound16, AdTech16, Search Engine Journey Summit and Martech Europe. Here at Socedo, we’ve been planning for Inbound for months and we can’t believe that the conference is starting today. If you are at Inbound, look for Socedo and our penguin mascot in the exhibit hall. As a B2B marketer, conferences and events – whether you’re … [Read more...]

The 4 Steps to Achieving Sustainable Growth as a B2B Startup


This is a guest post by Sara Moccand-Sayegh.  It is no secret that building a business from the ground up is hard. As a startup, you have to play it smart by making the most of limited resources. What’s the foundation for growth? To me, it’s about creating a marketing process and leveraging the right set of tools that allows our marketing and sales teams to reach our target audience and qualify them in the most effective way. I think of growth in terms of a four-step process: … [Read more...]

3 Account-Based Marketing Challenges Solved with Behavioral Data


For sales and marketing teams concerned with the quality of their leads, Account-Based Marketing seems like everything they’ve been looking for. Focusing your resources on a targeted set of accounts and delivering orchestrated campaigns is the best way to maximize your sales team’s time, align sales and marketing and easily measure your goals and success. The challenge many businesses face is how to deliver these new ABM campaigns. You’ve identified your target accounts and the relevant … [Read more...]