5 Tips to Turn Your Employees Into Brand Ambassadors

Some of the greatest assets your brand has are sitting at desks right outside your office. Employees are the lifeblood of any good company, and when developing a social media marketing strategy it is vital to remember that. Many companies tend to focus only on leveraging the online presence of their marketing and sales team ...

Using Marketo to Manage Your Leads From Socedo

At Socedo, we know many of you rely on marketing automation and CRM systems as the main home base for your lead generation efforts. To help align your Socedo efforts, we recently developed an integration that allows our clients to easily track and manage their leads and activity through their Marketo platform. For anyone familiar ...

6 Social Selling Myths Debunked

There have been quite a few studies published in the last couple years that show the effectiveness of social selling. One from Forbes and Jim Keenan found that 78% of salespeople using social media outsell their peers. Another from OgilvyOne shows that 65% of the most successful salespeople believe social media is integral to their ...

What’s the Difference Between Content Marketing and Social Media Marketing?

Any business trying to do sales & marketing online should have both a content strategy and a social media strategy. It’s important to not only know what you want to create, but to have a plan for communicating and distributing it to your audience. These two strategies can either be identical, wherein your social media ...

Social Media: The New Word of Mouth Marketing

“Word of mouth is the primary factor behind 20-50% of all purchasing decisions.” This was uncovered in a study by the McKinsey Institute this past year, and I think most of us already knew this to be true. Word of mouth marketing is the best marketing, and in our digital world social media is fueling ...

3 Steps to Boost Lead Gen By Outsourcing Socedo

We’re proud of the fact that once you have your Socedo account completely set up it’s relatively easy to use. However, we realize that it does take time to go in and approve each individual prospect everyday. And to make the most out of Socedo, you really want to be approving as many quality prospects ...

Use Google Analytics to Track Your Twitter Marketing Campaign

The biggest question for any online marketing campaign must be “How are our efforts impacting business?” That said, it can be extremely difficult to measure ROI when using platforms like Twitter. How will you know if spending time Tweeting and growing your following is actually driving traffic to your website? This is where Google Analytics ...

5 Tips for Creating a Stellar Twitter Bio

With only 160 characters to work with, you have to make less be more when describing yourself on Twitter. Your bio is one of the most powerful tools in your arsenal when it comes to attracting an audience. It’s the first and often the only thing people will read before making the decision to follow ...

Now Socedo Let’s You Find Prospects on LinkedIn

We’ve been working hard at Socedo to introduce our new LinkedIn Prospects Beta! Previously, all new prospects generated through our platform came from Twitter, while additional automated engagement was used to connect with those leads on LinkedIn. This new beta feature enables you to find and connect with new prospects directly on LinkedIn. We know ...

Marketing On A Shoestring Budget

Conventional shoestring budget strategies have been word of mouth, referrals, guest speaking events, free samples/trials, and of course blogging and content marketing. But what should the preferred marketing channel be for a shoestring budget? Twitter is free, has massive potential, and allows for a personal approach to lead generation. It’s essentially the perfect medium for ...