Get Better Results When Using Twitter And LinkedIn Together For Social Selling

As any other professional out there I’m sure you have a LinkedIn profile, and if you are an avid networker or marketer, you probably have a twitter account as well. If you don’t have a LinkedIn account, I would like to welcome you to the year 2014 and ask you to please press {Command + ...

How To Use A/B Testing In Prospecting

I’m sure you have an elevator pitch. I’m also willing to bet, that depending on audience and circumstance, you have at least two versions of that pitch. If you’ve ever compared which version of the pitch produces the best reactions, you have essentially done an A/B test, albeit on a smaller scale. What if there ...

How Are You Using LinkedIn To Do Outbound Prospecting?

How are people prospecting on LinkedIn today? Let’s examine the routines people have for finding new prospects, how they connect with them, and general faults in this ever repeated process. We will take a look at the lack of human interaction and the lack of elegance in the approach to finding prospects that you hope ...

3 Signs That You Need To Change Your Twitter Prospecting Criteria

Our current Socedo users can attest that Prospect Search Criteria is the most essential function of the prospecting tool. Simply put, good criteria equals good prospects. We’ve already written an excellent guide toNailing Down the Perfect Keywords in Socedo but all the thoughtfulness in the world doesn’t change the fact that criteria is a fickle beast, ...

5 roles in your organization that can perform Social Media Outreach

Who in your organization is handling social media outreach on a day-to-day basis? When we at Socedo ask B2B sales and marketing executives, who in their organization they would assign this task to, we often find that they don’t know. What is social media outreach? Essentially, it’s going out and proactively finding people who are talking ...

New Social Selling Idea: Leverage Glassdoor for Conversations!

Guest Post by Jamie Shanks, Principal at Sales for Life I just finished reading a great blog from Cece Bazar called “3 Kickass Sales Hacks You Never Considered.” One of these hacks was using Glassdoor, the online company ranking and “internal truth” telling tool website that has employee reviews of what makes a company terrible and ...

10 Tips for Direct Messaging New Prospects on Twitter

Socedo leverages social media data, specifically Twitter, to identify potential prospects for your business. The main way our clients connect with these prospective customers is through an automated engagement sequence that leads to direct and private messaging. However, a question we hear over and over again from our clients is, “what do we say in ...

Are you Tracking Your Customer’s Research Process?

By now we’ve all heard the stat, “today’s buyer is 70% through the buying process before ever engaging with a sales rep.” This is mainly because buyers have more information readily available through the internet. Essentially, buyers are doing more research on their own before picking up the phone to work with a sales rep. ...

What B2B Marketers Are Missing on Twitter

All Twitter posted a great guest post about Twitter’s Big (And Untapped) Opportunity With B2B Marketers. In it, author Pete Schott states, “while 85 percent of B2B marketers use Twitter, only 50 percent of that same group find it to be effective.” He argues that in order to be effective on Twitter, B2B marketers need to ...

Why Sales Should Focus on Customer Engagement

While customer engagement traditionally falls onto the shoulders of the marketing department, the emergence and subsequent growth of social media has caused an evolutionary shift. Being in sales isn’t just about cold calling, product demos, follow-ups, and sales pitches anymore. With social media, sales representatives are no longer a faceless entity representing a corporation. Instead, ...