Tricks to Cut the “Spam” Factor from Automated Messages

Automated messaging often gets a bad rep for being “spammy” or too “telemarketer-esque”. We all have to admit that we sometimes get a bit hesitant when we see a message from someone we don’t know. But many times sending automated messages is the most efficient way to begin thoughtful and valuable conversations with leads on ...

The 5 W’s of Social Media Lead Generation

We’ve said it here before, and we’ll say it again: social media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you. But in order for your strategy to be efficient and effective, you have to identify the ...

The Content Marketing Progression

We all know that in order to be an influencer and thought leader in your space, your business must constantly be sharing interesting and insightful content. But not all content machines are created equal. Each business has the option to use curated content, interesting ideas or articles created by others, or put out original content, ...

3 Signs Your Website Is Optimized For Lead Gen

Having a solid and captivating website should be a staple in every online marketing strategy. Your website or landing page can serve as the hub of your conversion funnel. People will automatically associate your business with this page and it can make a huge impact on the amount of leads that that will actually turn ...

How To Promote Your Blog On Twitter

One of the best ways a company can ensure that they’re positioning themselves as a thought leader in their space is to have a company blog. A blog will help your business consistently churn out content that gets your prospects and peers interested, and can start conversations within your community with your brand at the ...

4 Flavors of Social Media Outreach: Which Are You?

In previous posts we have discussed what social media outreach is and why it is important to any modern marketing strategy. Social media outreach involves seeking out the users most interested in what you have to offer, connecting with them through their profiles, then crafting and scheduling your messages out to them. Proactive engagement on ...

A Tutorial for Setting Up Your Search Criteria in Socedo

We are very excited that so many people and businesses have seen amazing results using Socedo to connect with quality leads, and we look forward to bringing this power to many more. One of the factors we have discovered is essential to generating the very best results from Socedo is choosing the right search criteria ...

Marketing and Sales Qualified Leads: What Makes Them Different?

We can all agree that when it comes to lead generation, the highest priority must be finding quality leads most relevant to your business. This can get a bit complicated when trying to define exactly what a quality lead looks like, especially because your marketing team and sales team most likely have different qualifications that ...

New Ways to Track ROI from Your Social Lead Gen Efforts

In this day and age, tracking the ROI from your social media efforts is no longer optional. At Socedo, we are continuing to work on new ways to track all of the results that come from your social media lead generation efforts. Today, I’m excited to announce a slew of new features on the Socedo ...

5 Tips to Turn Your Employees Into Brand Ambassadors

Some of the greatest assets your brand has are sitting at desks right outside your office. Employees are the lifeblood of any good company, and when developing a social media marketing strategy it is vital to remember that. Many companies tend to focus only on leveraging the online presence of their marketing and sales team ...