How Outreach Fits Into Your Social Strategy


This article was orginally published on SEMrush Blog. Most companies use social media to drive brand awareness. After all, there isn’t much you can do in 140 characters other than say, “Look at me!” This becomes a problem when you’re in a room — a stadium, more accurately — packed with countless other companies shouting the same thing. The resulting cacophony is probably why nearly half of B2B marketers aren’t sure whether social media brings in any revenue for their businesses. That’s … [Read more...]

5 Strategies We Want to Try Right Away after B2B Marketing Forum


From Ann Handley’s crazy stage shenanigans to the MarketingProfs 10th Anniversary Party—not to mention the beautiful weather in Boston—B2B Marketing Forum 2016 was a hit! As a sponsor of the forum, we had the opportunity to meet and trade ideas with some of the brightest B2B marketers from across the country. The theme of this year’s conference was “Build to Last.” One thing was clear: those organizations who are building a forward-thinking marketing strategy are the ones succeeding in … [Read more...]

How to Help Your Sales Team Have More Impactful Sales Conversations


As B2B marketers, we know that today’s buyers are more informed and empowered than ever before. We’ve all heard the statistic that more than half of the purchase decision is complete before a prospect talks to sales person. Whether you think that statistic is pretty darn close to the truth or way off, the point is that as marketers, we should do what we can to help sales team make every conversation count. That’s where sales enablement programs come in. As marketers, we can help our sales … [Read more...]

What It Will Take to Make AI Work in a B2B Marketing Context


These days, artificial intelligence (AI) and machine learning have become the hottest topic in marketing. Several martech companies recently announced new AI solutions at Dreamforce. Salesforce recently debuted its Einstein AI Solution for CRM, claiming that AI “will be more disruptive and powerful than any previous shift in technology.” Others such as Oracle and Microsoft have also made announcements recently about their own AI initiatives in the past few weeks. Demandbase, the account-based … [Read more...]

5 Winning Ways to Automate Lead Generation and Nurturing on Social Media


This is a guest post by Jessica Davis. Social media is now cemented as a marketing function in many B2B organizations. According to a 2016 study, social now forms 10.6% of a company's marketing budget and is seeing a consistent increase year on year. To grow your business using social media, you have to realize that the goal of social media isn’t just to grow your brand awareness, but also to generate leads. Or as Brian Huges says “Break free from day-to-day management woes and supercharge … [Read more...]

Using Twitter for Lead Generation: The Two Approaches You Need to Know


Twitter is one of the best social media platforms for B2B marketing. Why? Because it’s open and it’s public (unless you set your profile on private of course). People frequently check in to share professional content, to do research and to engage with companies. Best of all, Twitter is a great place for businesses to find the people who are interested in what they’re selling. At this point, there’s a myriad of options available when it comes to using Twitter to promote your brand and generate … [Read more...]

Penguin Update on Google: How to Take Advantage of It


Guest post by Nelson Dy After almost two years of waiting, Google confirmed a Penguin update on September 23, 2016. Dubbed as Penguin 4.0, this is the seventh and probably the final update for the said algorithm. The update created the newest game changer that optimizers need to understand its effects on their search engine optimization (SEO) initiatives—real-time. Below are the details. New features First announced on April 24, 2012, Penguin targets black hat websites or those websites … [Read more...]

How to Staff a Small Marketing Team to Achieve Stellar Growth


While there’s nearly an endless array of marketing channels and tactics these days, generating qualified leads is still a big struggle as ever before. Here at Socedo, generating high quality leads that sales can close is our number one challenge. Here’s why: Our revenue target is increasingly significantly each month Our sales team is expanding quickly Our product is in a new category of marketing technology We have a marketing team of four and limited budget So, how does our … [Read more...]

Here’s How to Measure Social Media’s Impact on Your Sales Funnel


As a data-driven company, our marketing team wants to understand the impact of all of our marketing channels and programs on our sales funnel. We do a decent job for the most part, but for a long time, social media was our blind spot. Here at Socedo, we see social media as a lead generation channel and get approximately 30% of all of our leads through social media. Through a combination of our own posts and our own social demand generation system, this allows us to find new prospects based on … [Read more...]

Twitter’s New 140 Character Updates and How to Take Advantage of it


Since the beginning, Twitter’s most distinct feature has been its 140 Character limit. Over the years, we’ve all developed creative shortcuts to make the most out of those 140 characters. We’re really glad that Twitter has finally made some updates on what counts in those precious 140 characters, giving users more freedom to compose longer tweets. Here is everything you need to know about Twitter’s new 140 characters update: Replies: When replying to a tweet, @names will no longer count … [Read more...]