5 Facts on the ROI of Inbound Social Media

A couple of weeks ago, we published a post about measuring the value of inbound lead generation. Social media often sits at the middle of inbound and outbound marketing, and it is successful at both strategies, the ROI between the two can look very different. When we talk about inbound social media, we’re talking about social media outreach: putting the customer in charge, by proactively reaching out to them and letting their engagement control how and when they interact with your business. … [Read more...]

How We Doubled Our Conversion Rates with a Mobile Optimized Landing Page

We want all businesses, whether large or small, startup or established, to have the most successful lead generation, inbound marketing, and social media strategies possible. Fortunately, in startup mode ourselves, we’re learning on a daily basis what to do, and what not to do, to achieve fast growth. This is the first in a series of posts about practical, easy-to-implement strategies to take your business growth to the next level. A couple of weeks ago, the socedo.com homepage went through a … [Read more...]

6 Low-Cost Ways to Personalize Demand Generation

Craig Rosenberg, co-founder of Topo, is something of a guru in the demand generation space. In a 2014 interview with Technology Advice, Craig made predictions about the future of demand generation. In particular, he projected that demand gen would continue to be more and more customer-focused and personalized. Including everything from predictive analytics to estimate a customer’s future behavior, retargeting specific content to customers who left a landing page, and turning the existing … [Read more...]

Optimize Demand Generation with a DIY Content Audit

Demand generation is simply the strategy of creating awareness and interest for your product, brand, or service over time, by delivering the right content at the right time to your leads. How you deliver this content is important, which is why we're so passionate about one-to-one engagement at Socedo. But equally important is the content itself. This may seem obvious, but how often do you track, measure, and improve your content strategy? For example, at Socedo we performed a content audit on … [Read more...]

The Importance of Personalized Engagement at Personal Service Businesses

Guest post by Jessica Stradley Building and maintaining a good relationship with your clients is a vital part of owning a business. Why? The two R’s: retention and referrals. When you’re engaged with your clients, you form a relationship and, therefore, loyalty. This means your clients want to keep coming back to your business. And not just that, but they are then more likely to tell their friends and family about you as well. Retention Constantly engage with your clients to increase … [Read more...]

How to Measure the Value of Inbound Lead Generation

Inbound marketing doesn’t have to be a wait-and-pray machine. Although the nature of inbound puts your leads in the driver’s seat, there are still some important metrics that you should be tracking to optimize the value of your inbound lead generation. Marketing professionals in particular need to know how to track progress and define success across channels, in order to craft an efficient and targeted marketing strategy. Key Performance Indicators Chuck McMahon of Vital lists 16 Key … [Read more...]

5 Call To Action Mistakes That Can Affect Your Conversion Rates

Guest post written by Cari Bennette Okay, now that you have that boatload of traffic you’ve been working so hard to generate, where the heck are all the subscribers? You’ve spent hours writing amazing content, you’re brilliant with social media, and you’ve established your position as an expert. Except, you’ve only been able create $285 in sales over the last 18 months… what’s going on here? If your traffic analytics don’t match up with expected revenue, there could be a very simple … [Read more...]

How Marketers Can Turn Social Conversations Into Sales Conversions

Social media marketing is inherently different from traditional channels of communication. Consumers expect more personal messaging; they want to talk about interests, not just business; and they want conversations to move quickly. However, this doesn’t mean that social media can’t, or shouldn’t, be used to drive leads into your sales funnel. It simply means that the conversation needs to be optimized. Keep It Short There’s a common saying now that the average person’s attention span is … [Read more...]

5 Tools for Building Landing Pages that Capture Inbound Leads

Inbound marketing is all the rage—and for good reason. Not only do inbound channels such as content creation, social media outreach, and SEO cost less than traditional paid outbound, but they tend to generate leads who are already interested and engaged with your brand. However, inbound marketing only works if you have a way to capture these leads in your sales funnel. As an inbound marketing platform, we work with businesses to help them drive leads to landing pages, but building successful … [Read more...]

Don’t Fear Negative Responses on Social

We all like to be liked. Step-by-step engagement on social media can lead to new friends, engaged customers, and happy business relationships, but with such a wide net in the social media and an overload of messaging, you find yourself ignored more often than not. Neutral responses are part of the territory and only mean you need to spend more time with these leads later on down the road. But what about those times when a reaction to your message goes beyond neutral—into negative territory? … [Read more...]