Top Tweets & Lessons from the Social Media Day Frenzy

We can’t say it enough: we love Twitter. It’s a great platform to build an audience and grow a community. A place to share thoughts and opinions for every occasion. And on Social Media Day, Twitter did not disappoint. This year Mashable toted the 6th annual Social Media Day as a way to celebrate how far social media has come and the it has had on the world. The Social Media Day celebration was also global – only further proving that social media has revolutionized how people from all … [Read more...]

More Data, More Value: Socedo’s Enhanced Data Export

Although marketing and sales may not always see eye-to-eye, we can all agree that CRM systems play a vital role in a company’s success. That’s why we at Socedo are always working to bring our users more valuable lead data to use in their CRM systems. With that in mind, we’ve created a new feature that allows Socedo users to export detailed and enhanced data on the leads who have engaged with them. The Enhanced Data Export feature will now be available on the Socedo Reports page and it’s a … [Read more...]

What You Need to Know About Marketing Your SaaS

Most SaaS companies inherently have a business model that’s different than other types of companies, so a different marketing strategy is necessary. You’re offering something more intangible than a physical product so your selling tactics will have to adapt. It’s important to carve out a unique marketing plan that will show people just how awesome your software is and why it’s worth their time and money. First things first... There are two golden rules that you need to remember when marketing … [Read more...]

How Sandboxx Cut their Cost-per-Aquisition With Socedo

Guest post by Sam Meek, CEO and Co-Founder of Sandboxx. Sam was a United States Marine Corps Sergeant before starting Sandboxx. Sandboxx is a first-of-its-kind comprehensive communications and lifestyle platform specifically designed to meet the needs of our active military, veterans and their friends and families. With Socedo we have dramatically decreased our advertising budget, cut our cost-per-aquisition by 70%, and continue to grow. Why Sandboxx Chose Socedo We launched our Sandboxx … [Read more...]

A Study of the Perfect Twitter Profile

“Content is fire, social media is gasoline,” says Jay Baer, President of Convince & Convert. With this piece of wisdom, it’s important to remember that 54% of B2B marketers say they have generated leads from social media. And as we all know, your profile is the first thing most of those leads will see of your brand. So what does this mean for you? Simply put, whether you work in B2B or B2C, social media profiles can be a large determinant of your success. Twitter has evolved from the … [Read more...]

Guide to Using Hashtags & Keywords for Social Media Lead Generation

Socedo is all about helping customers grow their business by scaling their lead generation on social media, so naturally we use our own platform to help promote our services on social media. While doing this, we’ve discovered some interesting patterns in the ways people post and engage on Twitter. We figured, with the usefulness and widespread popularity of hashtags, that posts containing them would be more prevalent and therefore more engaging. Obviously, right? Well it turns out that isn’t … [Read more...]

5 Real-Deal Social CRMs for Marketing, Sales, and Service

Guest blog post from Aleksandr Peterson. Social CRM has been one of the buzziest business IT trends in recent history. Some of it’s been empty speculation, but some of it has led to real change. Software vendors have added social integrations to their products, businesses have added social engagement to their customer maps, and customers have started connecting with brands through their personal profiles. In a report from January, MarketsandMarkets predicted the global market for Social … [Read more...]

Did You Know: The Majority of Your Direct Traffic is Actually Organic?

Guest post by Lolly Spindler, Content Marketing Manager at xoombi. A writer by trade, Lolly loves to make the written word work for clients by delivering high quality, engaging content to their audiences. She leads the xoombi content marketing team in executing demand generation, SEO, and copy editing strategies. Lolly is a graduate of Boston University. Do you ever wonder why your analytics report says you're getting so many visitors from direct traffic? What exactly is direct traffic … [Read more...]

What Does Digital Marketing Look Like in 2015?

Now that digital marketing has created a world of business that we never saw coming, everyone is realizing that it can either make you sink or swim. With this new “world” of advertising and promotion new challenges have arisen as well as new opportunities. Trends will change, and that’s okay. As marketers we have to not only adapt to new types of digital marketing strategies, but also have to make sure that our content strategies align with the message we are conveying and the customers we are … [Read more...]

Expert Interview: Is your social media investment paying off?

Aseem Badshah, the Founder and CEO of Socedo, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on social media lead generation. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders. Aseem joined Buckner to discuss social media campaigns and marketing automation.   Below are a few highlights from our … [Read more...]