7 Tools You Can Use To Create Original Images For Social Media

Guest post written by Sujan Patel, VP of Marketing at When I Work. Running a great social media account is tough. It can be difficult to consistently deliver on clever ideas, smart verbiage, and top-notch content. But what immediately sets apart the good accounts from the bad are the visuals. If you’re uploading low-quality images ...

Brand Building On Twitter: Expert Advice from Three Online Media Moguls

Guest post written by Nick Rojas, a business consultant and freelance writer. Almost a decade ago, a handful of businessmen and web developers in San Francisco created and launched a social networking service that allowed its users to send short, 140 character (or less) messages over the internet and Twitter was born. It has been ...

3 Tricks To Mastering Social Listening

A vital part of any social media strategy is being aware of your position within your community and knowing what people are saying about you. That’s why all businesses should make it a point to master their social listening practices. Social listening involves paying close attention to metrics such as response and follow-back rates, as ...

Socedo’s Twitter Handle Follower Feature: A New Way To Find Warm Leads

Socedo has created a new beta feature to help users increased the volume and range of their lead generation efforts. We received a lot of feedback from our customers that they would like the ability to view leads who follow certain other users or businesses on Twitter during their lead approval process. And since we ...

A Look Back: The Top Socedo Blog Posts of 2014

2014 was definitely a year for the books! And as we make our way into 2015, and all the exciting new opportunities it brings, it’s a great time to take a look back at the insights gained and shared over this past year. At Socedo we’ve worked hard to bring our followers and clients compelling ...

Things I’ve Learned as a Marketing Intern

As the year comes to an end, it seems like a good time to reflect on the knowledge I’ve gained in 2014. It’s been nearly four months since I came on as the Marketing Intern for the Socedo team, my first professional experience in the field, and already I feel like I can write pages ...

Why You Should Be Using A/B Testing In Your Lead Generation

There’s no such thing as a perfect lead generation strategy. With social lead gen, as with most things, there is always room for improvement. That’s why there is no good reason marketers and sales reps should not being using A/B testing to refine their tactics. It’s also what makes Socedo’s DM A/B testing feature one ...

A Road Map For Social Media Lead Generation

Social media lead generation is not a magic potion that automatically boosts all businesses. What works for the majority does not necessarily work for everyone. And because social lead gen a relatively new strategy, and it doesn’t come with a handbook, companies can be easily discouraged from it when they don’t immediately see the results ...

The Art of Uncovering Opportunities

Guest post written by Romi Mahajan, President/Founder of KKM Group and Board Member of Socedo. Anyone who is even minimally versed in “Sales” understands the tricky nature of a “Lead’s” transition into an “Opportunity.” Of course companies differ in their criteria and sales people often disagree as to the “stage” of a particular contact but ...

B2B vs. B2C Lead Generation

Socedo is designed to help users connect with specific target audiences and high value individuals in order to build relationships. For this reason, many assume that our system is better suited for B2B companies as they normally deal with high value prospects. The truth is social media lead generation can be equally powerful for both ...