Mastering the Art of the Social Post

Why Social Media Involves More Precision Than Blind Emotion Guest post by Andrew Smith of TSL Marketing Social media posts have turned into such a knee-jerk exhibition. People want to get their opinions out quicker than the next guy to stay fresh. Who wants to be the second or third person to comment about the latest of episode of Game of Thrones? Not me. However, in the midst of knee-jerk reactions, we are left with a lot of jerks. These are people I’d classify as irresponsible posters. … [Read more...]

Marketing is From Mars, Sales is From Venus

The book, “Men are from Mars, Women are from Venus” takes a humorous approach to why we always think the opposite gender is so confusing. When thinking about sales and marketing, I couldn’t help but notice that they seem to hit a similar obstacle. There a long running joke that marketing and sales can never seem to see eye-to-eye. But, it’s really not funny when sales feels like they are not getting quality leads or marketing doesn’t understand why it’s so hard to sell their products when … [Read more...]

4 Mistakes You’re Making With Your Lead Gen Strategy

Now that marketing involves so much more than it did a few years ago, it’s easy to lose sight of ways you can improve certain parts of your marketing efforts – especially when it comes to lead generation. Many people lose sight of their lead generation strategy because they think that once it’s in place, you will not have to worry about tweaking it. Well, that’s simply not true. Just because you keep generating content does not mean that leads are going to magically appear. Content helps, but so … [Read more...]

Case Study: How to Dramatically Cut Your Social Selling Time

“My go-to automation tool is Socedo. I love Socedo because it automates social selling, which I previously spent hours on everyday.” Adam Johnson, SEO Specialist at QuoteWizard QuoteWizard is home to a network of licensed insurance agents from top nationwide providers as well as local, independent agents. People who are interested in comparing insurance quotes can visit their site so that they can make sure they’re getting the best deal possible. That person then becomes a lead for the … [Read more...]

New Socedo Conversion Tracking Adds More Value to Your Socedo Leads

Much of the work marketers do is focused around telling a story about how customers interact with our content and ultimately convert. At Socedo, we know you have to do the same. With that in mind, Socedo is now giving you conversion tracking data by providing you with a tracking code and a new Socedo tracking link! The conversion tracking we created helps you see how effectively your DM clicks lead to valuable customer activity on your website, whether is is a download, sign-up, or form … [Read more...]

What Blew Us Away at MozCon 2015

Yesterday brought MozCon 2015 to a close. Three days full of social media, content marketing, branding, analytics, SEO, PPC, SERP, and too many more acronyms to keep track of. Every topic under the digital marketing sun was touched, and we even got to hear about unicorns and dog births (random, but it happened!). In case you missed it and are now burdened witha serious case of FOMO (fear of missing out), we’ll give you a rundown here along with our favorite viewpoints. Day One "If your … [Read more...]

5 Major Aspects of a Mobile-Optimized Landing Page

Google’s recent update to their search algorithm made major waves in the marketing and SEO community, and setting new guidelines for search engine rankings. Fortunately, this is not too much of a shock, as many user-conscious companies have already acknowledged that their site should be mobile-compatible or the modern consumer. But, it’s one thing to make sure your website is mobile-compatible, and a whole other beast entirely to make it mobile-optimized. Compatible vs. Optimized It’s not … [Read more...]

5 Awesome Tools to Supercharge Your Social Media Outreach

There are countless tools available these days clamoring to help you master the world of social media. And let’s face it, as marketers, the phrase “no man is an island” has never been more true. We have so many spinning plates to manage just with social media alone that it’s impossible not to need help. Between maintaining active social media accounts, constantly creating dazzling content for them, publicizing it properly, tracking all of the metrics, and so much more it can get overwhelming. … [Read more...]

The 5 Growth Hacking Benefits You’re Overlooking

Guest Post by Shiraz Hemani. As a growth hacker, I often have to weave my work into legacy marketing efforts like PPC, broadcast marketing, print advertising, and guerilla marketing.  Every form of marketing has its own measure of success, whether it’s CTR, MQL’s, or email list growth, but measuring how growth hacking impacts your lead machine can be difficult if you don’t know where to start.  In this post, I’ll give you some actionable tips and discuss the 5 growth hacking benefits you’re … [Read more...]

Leveraging Current Events for Inbound Marketing on Social Media

Digital technology has touched every corner of the earth. And because of it, we are a world that never sleeps. Every day there is something new happening, a trend or event that gets people excited and they rush to social media to take part. Take this past weekend as an example with the USA Independence Day celebrations. People were eager to come together and celebrate, and many of them did so online. As marketers we have a unique influence on how people communicate, celebrate, and partake in … [Read more...]