Extracting Value from Chaos

Guest post written by Romi Mahajan, President/Founder of KKM Group and Board Member of Socedo. Two truisms abound in the world of marketing today—first that social media is a necessary part of most marketing strategies, and second that chaos persists and dominates social networks and socially-oriented sites.  Some refer to this as a high noise: signal ratio and others say “garbage in, garbage out.”  Still others call social networks and social media sites “cluttered.”  The words change but … [Read more...]

Twitter Automation and Why Hashtags Rule

In the world of social media, messaging is optimized down to the granular, character level, and Twitter automation for lead generation can be optimized with equal focus. In the same way that social media managers have to decide when and when not to use a hashtag for exposure, lead generation marketers need to understand when hashtags bring them higher quality prospects than plain keywords. Hashtags as Exposure In a post on the SumAll blog, Kristi Hines explains how hashtags increase social … [Read more...]

Introducing Socedo’s Criteria Self-Optimization

Whether you’re a marketing or sales professional, a small business owner, or a startup founder, everyone wants more leads, and with 72% of all online adults on social media, your leads are out there. That’s why we’ve worked hard to make Socedo the best platform for discovering and qualifying new prospects on Twitter. Now Socedo automatically optimizes your search criteria for volume, to ensure that you always have enough prospects in the discover bucket in your Socedo account. Scaling social … [Read more...]

Case Study: Pendo Finds Low Cost Per Lead with Socedo

Founded in 2013, Pendo is a software-as-a-service solution that captures in-app customer behavior and usage data, allowing businesses to optimize their products, personalize the app experience, and increase customer engagement. Pendo’s customers include product managers, designers, and user experience teams. The Challenge Ready to launch the beta version of its app, Pendo needed a way to start initial engagement with prospective customers, build interest around its product, and drive demo … [Read more...]

Our Favorite Takeaway from the Marketo Marketing Nation Summit

This week is perhaps the most exciting of the year for professionals in the marketing technology industry. It’s the Marketo Marketing Nation Summit (#MKTGNation), a place where automation is the goal and integration is essential, where lead generation, analytics, and conversion rates replace the weather for small talk. With so much valuable info to take in from the conference, one takeaway stands out loud and clear: marketing should be invested at every step in the customer experience. … [Read more...]

Q&A: The Importance of Consumer Psychology in Branded Marketing Efforts

Guest Q&A with Shawn Geller, CEO of Quikly, a marketing & engagement solutions platform for brands. Quikly harnesses and maximizes the power of a brand’s consumer following, using gamification marketing in the digital space for sales wins, brand engagement and advocacy, and customer analytics. Q: How does consumer psychology help marketers create a personalized experience? Shawn: We've seen that the first step to using consumer psychology in marketing is to drive a higher level of … [Read more...]

The Anatomy of a Trending Twitter Topic

Recently, Twitter has made some changes to the way it displays trending topics. Rolling out these changes on mobile first, now trending topics come with brief explanations, similar to the trending topics summary in the Facebook feed—no more wondering why that indecipherable hashtag is so popular. Twitter has stated that these will roll out to web as well, and we can expect more changes to come. At Socedo, we believe that a Tweet is valuable information about an individual’s real-time behavior … [Read more...]

How We Drive 17% of Traffic from Organic Search

This is part 3 in a series about how we’re hacking fast growth here at Socedo. Check out the first post on mobile-optimized landing pages and the second post on automation tools. We drive the majority of our traffic to our landing page from social media, from both direct message links using our own product and our traditional editorial calendar of public posts. A fair amount also comes from external referrals, such as an industry article mentioning Socedo or a guest post on another company’s … [Read more...]

Do You Really Have Real-Time Lead Info?

We live in a fast paced world. We live in a world of instant communication and instant gratification—for both marketers and customers alike. Real-time marketing isn’t a trend. It’s a necessity. But it only works if you have the right kind of information. When you know who your leads are with real-time updates for the most accurate information, you can send the right communication at the right time, increasing conversion rates. The buying cycle takes time in any industry, and customers are … [Read more...]

5 Types of Content You Should be Sharing on Social Media

Guest post by Michael Bird, Director of Digital Strategy at Social Garden, an Australian based digital agency specialising in lead generation and managed marketing automation. Follow him on Twitter @mikejamesbird Creating a social media account for your company is easy. Coming up with ways to engage with your followers is not. Digital marketers for companies in all sizes and industries often struggle to balance the content they share on social media. Some are too promotional and some share … [Read more...]