7 Ways CIOs and IT Professionals are Using Twitter

In our blog post 14 Reasons Why Every Professional Should Have a Twitter Account, we had marketers, CEO’s, Co-Founders, small business consultants, and other thought leaders discuss why they chose Twitter to accomplish their business goals. Next, had sales professionals weigh in on how one can make social selling part of his/her daily schedule. There’s ...

Are You Willing to Dedicate The Time to a Successful Social Strategy?

In an interview with Inc. Magazine, Guy Kawasaki stated, “You really can’t spend money on social media unless you really try. Social media is really more about effort than expense.” In some ways this is true. Many companies believe that simply making a Twitter or Facebook account and occasionally posting means that they have a ...

May I Help You Today?

Guest Post by Amar Sheth, Principal at Sales for Life When is the last time you were at a retail store to buy something?  You were likely approached by a salesperson who asked “may I help you today?”  Sometimes you say “sure, I’d like some help” and sometimes you’ll say “I’m just browsing”. This simple ...

Are These 7 Attributes Present on Your Call to Action?

Concise, thought provoking, and click worthy writing is an essential in marketing nowadays. With the proliferation of blogging, email, social media, and pay-per-click campaigns, there’s now an everyday challenge for marketers to create concise, eye-catching calls to action. However, with this fast-paced social media atmosphere, it’s all about reaching your target customer with the right ...

6 Questions to Ask When Creating a Buyer Persona

Having a well-developed buyer persona is a crucial to the success of your sales and marketing strategy. Without a clear definition of your target customer, the resources you are spending on customer acquisition get wasted on people who would never buy your product or service. However, when you’re tasked with defining your buyer persona, you ...

The Pros and Cons of Online Marketing Channels

As marketers, we all have a common goal of getting potential customers to our landing pages. From there we can entice them into giving us their contact information and begin taking them down our sales pipeline. However, there’s a myriad of ways we’re able to do this. Display advertising, email blasts, search engine optimization and ...

Top 6 Smart Ways for Generating Sales Leads for Your Business

Guest post by Gregg Schwartz Director of Sales and Marketing Expert at Strategic Sales & Marketing, Inc.  Generating qualified amount of sales is really proving to be a challenging task for many out there, especially in today’s competitive times and economic slump. For sales personnel, generating sales leads is a fundamental part of achieving success in ...

The Layer Before Marketing Automation: Social Media Outreach

By now every businessperson, marketer and sales representative has heard about marketing automation. And it’s okay to be excited about it, we know we are. However, now marketing automation seems to be used as a blanket word for any type of marketing software. So, first off, what is marketing automation? What is Marketing Automation? Essentially ...

Monitor Social? Nope. Social Leads. Yup. [Video Presentation]

Social media marketing should be so much more than just monitoring and broadcasting messages. By using targeted proactive outreach, one is able to engage with the best potential customers and actually drive sales. In this presentation from Tech Marketing 360, we break it down into two easy steps. 1. Identify Your Target Customer and 2. ...

9 Tips on How to Make Social Selling Part of Your Daily Routine

We’ve heard a lot about “social selling” and how sales reps can use social networks to increase their effectiveness. But where exactly does one start? Social selling is tough because it needs to be a behavior change. It has to be something that fits into your daily routine in order to truly give you an ...